Essential Functions

• Develop and execute localized marketing plans
  Lead full-cycle marketing plans for each engagement including advertising, PR, digital media, promotions, invoicing and budget management.
• Manage internal and external relationships
  Liaise with internal teams (including but not limited to Integrated Marketing, Creative Services, PR, CRM, Consumer Products, LATAM and other International Regions, Touring Shows, Show Operations) and external agencies (including but not limited to The Walt Disney Company, promoter partners, advertising/PR/creative agencies, venues, and ticketing partners) to align messaging and deliverables.
• Oversee PR and social strategy
  Support and contribute to regional PR efforts and social media execution to generate awareness and earned media.
• Monitor performance and provide reporting
  Track ticket sales, campaign effectiveness, and engagement data; recommend pricing changes and prepare recaps, snapshots, and post-engagement reports.
• Support regional flexibility and team collaboration
  Assist with marketing efforts in other LATAM countries when required, provide admin support, and participate in internal calls, meetings and cross-functional initiatives.
• Event execution
  Liaise internal and external groups supporting a hands-on execution of the events, attend in person where assigned and necessary, tasks to include budgeting and engagement financial results, working with Tour Business Managers and Show Operations.

Skills & Abilities

Proactive and resourceful
Thrives in both independent and collaborative environments, taking initiative to move work forward without micromanagement.
Detail-oriented and organized
Comfortable managing multiple campaigns, timelines, and deliverables while maintaining accuracy and quality control.
Strong communicator
Builds and maintains effective relationships with internal teams, agencies, and partners across regions and time zones.
Culturally aware and inclusive
Demonstrates sensitivity to diverse audiences and ensures accessibility and inclusivity in marketing efforts and event execution.
Digitally fluent
Familiar with social media platforms, digital reporting tools, and marketing systems to execute campaigns and measure outcomes.
Flexible and collaborative
Embraces change and is willing to support evolving team and business needs across LATAM and international landscape.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 3–5 years of marketing experience, ideally in entertainment, events, tourism, or consumer products.
• Fluency (oral and written) in English and Spanish is preferred.
• Willing and able to travel domestically and internationally as needed.
• Available to work from home-office in Mexico City.
• Strong alignment with Feld Integrated Marketing, Digital, PR, Global Partnership, Operations and Engagement Accounting standards.
• Commitment to continuous professional growth and learning as a marketing and project manager leader.