Applications closing date: 23.59pm on Tuesday 14th July 2026

Working Pattern: Minimum 37.5 hours per week. Occasional travel and out-of-office hours and weekend work will be required, particularly for events

Location: Nationwide.  The post-holder must be available to travel to Manchester and BE events.

Reports to: PR & Communications Manager

PURPOSE

The Digital Content and Social Media Manager will be responsible for leading Basketball England’s digital content and social media strategy across all social platforms. This is a key role, responsible for strengthening fan and member engagement, enhancing brand value, supporting strategic goals, and protecting the organisation’s online reputation by creating and managing digital content for BE’s socials media channels and website.

We are seeking an experienced digital strategist with a deep understanding of social media platforms, audiences and content dynamics, using strong editorial experience, and a track record of leading high-performing teams in fast-paced environments. A passion for basketball is essential.

KEY ACCOUNTABILITIES

Social media management: Create and manage compelling, consistent and engaging content, including photography, videography, graphics and written content, for social media channels; drive growth and increase engagement; explore new methods and channels for communicating via social media.

Marketing Material Creation: Create marketing material to raise the profile of the organisation and support projects, programmes, competitions and events.

Website Management: Manage content with emphasis on accuracy, engagement and the highest written standards.

OPERATIONAL ACCOUNTABILITIES

• Lead Social Media Strategy: Develop and execute a platform-by-platform-specific strategy aligned with BE’s communications, brand, service, marketing and commercial goals.
• Content Oversight: Create and oversee the creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment.
• Team Leadership: Manage contributors fostering collaboration and creativity.
• Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns.
• Performance measurement & Analysis: Monitor channel and content performance, driving change to adapt to an ever-developing environment.
• Community Engagement: Grow and engage our global fanbase through community management and influencer outreach.
• Performance & Insights: Monitor performance metrics, report on KPIs, and optimise content and strategy using data-driven insights.
• Reputation & Risk Management: Oversee social monitoring and response protocols, supporting crisis communication and brand protection.
• Innovation & Trends: Stay ahead of digital trends, testing new formats and technologies to maintain a competitive edge.
• Editorial Standards: Ensure all output meets journalistic and ethical standards, maintaining credibility and trust.
• Budget Management: Oversee digital content social media budget, ensuring effective resource allocation and ROI
• Network relationships: Constantly communication with the social networks and exploring new opportunities.

ROLE REQUIREMENTS

Qualifications: 
Educated to A level or equivalent qualification, or compensating work experience in a relevant business-related field.

Experience:

• Experience leading social media for a major brand, preferably in sport or entertainment.
• Experience creating and managing digital content with a particular focus on video.
• Proven success delivering audience growth, engagement, strategic impact and content monetisation through digital strategy.
• Deep knowledge of platform algorithms, content best practices, and emerging trends.
• Strong editorial judgment and familiarity with journalistic ethics and verification.
• Skilled in managing creative teams and cross-functional projects.
• Proficient in analytics tools and data interpretation for performance optimisation.
• Excellent written, verbal, and visual communication skills.
• Calm under pressure with ability to manage multiple priorities in a fast-paced environment.
• A genuine passion for basketball and strong awareness of the national and global basketball ecosystem.
• Marketing Strategy: contributing to and implementing marketing strategies to ensure the organisation can achieve its overall vision, objectives and targets.

Personal Skills:

• Customer Focused: a positive approach to communicating to members of the public
• Confident & Motivated: Confident with a high degree of self-motivation and initiative.
• Mental Agility & Initiative: Excellent mental agility with the ability to use own initiative to self-organise, plan and work effectively, taking account of daily changing and competing priorities.
• Quality Work at Speed: a proven ability to produce high quality work and meet deadlines at speed and under pressure.
• Resilience Under Pressure: Resilience and ability to work under pressure whilst maintaining excellent judgement to keep projects and partner relations on track.
• Teamwork: Ability to work as a member of a team, with an understanding of what behaviours contribute to effective teamwork. Appreciation of the significance of confidentiality.
• Communications: Excellent interpersonal and communication skills demonstrating an ability to communicate upwards to a senior level (including CEO, Directors and the Board) and relate to a wide range of people and organisations in the right appropriate format.
• Solution Development: Ability to anticipate issues, problem solve, manage ambiguity and make sound judgements on sensitive matters.
• Highly organised and able to work independently.
• The ability to manage a varied administrative work programme and to meet deadlines.

Technical Skills:

• Content: Expertise in using social media channels and developing ‘tone’; scheduling and monitoring packages (e.g. Hootsuite, Buffer); expertise in creating written content, CMS systems.
• Project Management: Planning and managing large and complex projects with a track record in delivering targets
• Written Communications: ability to write in a concise and effective manner appropriate for the audience.
• Attention to Detail: An eye for detail with an ability to maintain a high level of accuracy in preparing and entering information.
• Advanced ICT: Significant advanced expertise in the use of Microsoft packages (Word, Excel, PowerPoint) and other related ICT software.

• Numeracy & Literacy: Excellent numeracy, literacy, spelling and presentation in typewritten and other work.

Other:

• A genuine interest in basketball / sport.

• Passionate about people and helping to build great teams and culture.
• Commitment to Basketball England’s values, including safeguarding, equality, diversity and inclusion (EDI), and the highest standards of governance and conduct.

• A flexible approach to work and able to work outside normal office hours when required.
• Job offers will be subject to completion of a satisfactory, current Basketball England DBS check and completed every three years.

We’re working to build a team that reflects the rich diversity of the basketball community in England, where everyone feels valued, respected, and able to be their full, authentic selves at work. We value diversity and are committed to fostering an inclusive and supportive work environment. We make all employment decisions regardless of age, national origin, race, ethnicity, religion, belief, gender, sexual orientation, disability, or any other characteristic protected by law.  Basketball England is an equal opportunities employer. 

Research shows that some people don’t apply for a role if they feel they do not meet 100% of the person specification. We encourage you to apply, even if you feel you don’t meet every requirement in the job description. We are a supportive and inclusive organisation, and we want to break down barriers to people joining us.  We encourage you to highlight what you can bring to the role and if this role excites you, we look forward to receiving your application.