Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

intentionally create a sense of community and belonging for our guests, employees and franchise partners
continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
sustain a culture that promotes diversity of thought and experiences
ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
drive change in our company and industry through action and implementation

Summary:

The Director of Field Marketing develops and executes local marketing strategies, managing multi-channel campaigns (digital, social, print, events), analyzing local market data, overseeing budgets, and collaborating with internal teams and operators to drive local sales and brand growth. Key responsibilities involve setting local brand positioning, ensuring message consistency across channels, and adapting national promotions for local markets.

Essential Duties and Responsibilities:

Building and developing teams: Effectively lead a remote and diverse team of marketers for company owned and franchise property locations.

Strategy and planning: Develop and execute local marketing strategies aligned with business objectives to drive local sales and brand growth.

Campaign management: Oversee the creation and implementation of integrated, multi-channel marketing campaigns, ensuring they are delivered on time and within budget.

Performance analysis: Analyze campaign performance using data-driven insights to provide actionable feedback and optimize future campaigns.

Budget management: Plan and allocate marketing budgets for local initiatives.

Local execution: Adapt and extend national promotions, pricing, and calendar decisions for effective local market impact.

Collaboration: Work closely with internal teams (e.g., national marketing, revenue, sales, operations) and external partners (e.g., operators, partners, platforms) to ensure consistent brand messaging and strategy support.

Market research: Identify local market opportunities, analyze consumer needs, and stay informed about the competitive landscape.

Reporting: Track progress, report on key performance indicators, and communicate results to stakeholders

Training and Education: Develop training, tools, and educational resources to drive adoption and ease of use.

Non-Essential Duties and Responsibilities:

This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Required Education and Experience:

Bachelor’s degree in marketing, Hospitality, or related field.
Five to seven years of related experience, or an equivalent combination of education and work experience may be considered.
Proven experience in multi-location marketing execution, coaching, or franchise marketing.
Strong understanding of business principles, financial management, and commercial strategies.
Results-oriented mindset with a track record of driving business growth and profitability.
Familiarity with franchising regulations and industry best practices.
Ability to travel by vehicle and air.

Preferred Education and Experience:

Experience in Outdoor Hospitality

Physical Demands and Working Conditions:

Work is performed in an office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.

Prolonged exposure to computer screens.

Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.
May be expected to drive a vehicle to KOA locations, other locations as directed, and conferences which requires close and distance vision, sitting, seeing and reading signs, traffic signals, other vehicles, etc. Travel occurs in all weather conditions, including extreme heat and cold.
Frequent in person interaction with KOA employees in various settings, where noise level is typically low to moderate, including office spaces.

Will experience occasional interruptions and shifting priorities.

KOA does not sponsor Visas

KOA currently does NOT hire in the following states:
Alaska, District of Columbia, Idaho, Louisiana, New Hampshire, North Dakota, Rhode Island, Vermont

Kampgrounds Of America, Inc. is an Equal Opportunity Employer and strives to provide an environment where all employees and applicants are treated with respect. The company is committed to fair treatment of all people. This value ensures employees and candidates are treated equally and are protected from discrimination or harassment of any kind. All employment decisions shall be made without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors, or any other protected status.

DIRECTOR OF FIELD MARKETING

Job Type

Description

Skills

About Kampgrounds of America, Inc.