Community, PR, Business Development Marketing Manager

Basecamp Resorts Ltd., Calgary or remote working, with regular presence in Canmore and various project sites

About Basecamp

Basecamp Resorts is a modern hospitality brand with a growing portfolio of adventure-forward hotels across Western Canada. Our mission is to create stylish, flexible accommodations in stunning mountain locations—designed for travelers who value both comfort and connection to the outdoors.

Everwild is our Nordic spa and wellness brand rooted in natural elements, seasonal rituals, and regional healing practices. Located in Canmore with more locations on the way, Everwild offers curated spa, culinary, and hospitality experiences that reflect the rhythms of the wild.

We’re building more than just accommodations—we’re developing entire experiences. As we expand into new destinations, wellness concepts, and real estate offerings, community connection, media visibility, and executive storytelling are key to keeping our brand relevant, trusted, and top of mind.

Why Work for Us?

• Be part of Canada’s fastest-growing hospitality brand.
• Enjoy a comprehensive health benefits plan to support your well-being.
• Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates.
• Receive competitive wages that reflect your experience and contributions.
• Grow your career with real opportunities for advancement in our expanding company.
• Work in a welcoming and supportive team environment.
• We believe in working hard, having fun, and celebrating our successes together!

Position Overview

We’re looking for a dynamic Marketing Manager focused on Community, PR, and Business Development to help manage public relations, build local partnerships, support executive visibility, and coordinate marketing for investment and real estate sales initiatives. This is a hybrid communications and campaign coordination role with strategic and executional responsibilities across multiple departments.

You’ll collaborate with the Hospitality Marketing Manager, Business Development team, and our CMO/VPM to ensure brand messaging is consistent, compelling, and performance-driven—whether through earned media, event marketing, or investor outreach. From press trips and influencer activations to campaign calendars and sales collateral, this role touches many parts of the business and plays a key part in shaping how our brands show up across Western Canada and beyond.

Salary: $70K-75k

Shifts: Full-time, Permanent

Location: Calgary or remote working, with regular presence in Canmore

Key Responsibilities:

1. Public Relations & Media Outreach

• Develop and execute PR strategies including media pitching, press releases, and campaign support.
• Manage media kits, press trip logistics, and relationships with journalists, bloggers, and tourism boards.
• Draft editorial content and internal communications, including team newsletters.
• Serve as the main point of contact for inbound media inquiries and press opportunities.
• Support crisis communication planning and brand reputation management.

2. Community Engagement & Partnerships

• Build and maintain relationships with local businesses, tourism boards, and chambers of commerce.
• Plan and execute community-driven events and activations that align with brand goals.
• Assess sponsorship and collaboration opportunities for impact and alignment.
• Represent Basecamp at trade shows, industry associations, and networking events.
• Work with sustainability partners (e.g. veritree, POW) to activate impact campaigns.

3. Business Development & Sales Marketing

• Collaborate with the Business Development team to create, manage, and deliver marketing collateral for real estate sales and investor campaigns.
• Develop campaign briefs for new investment offerings and sales phases—including messaging, channel plans, and creative needs.
• Manage campaign calendars and coordinate across teams for timely rollout of promotions, events, and launches.
• Oversee the production and distribution of printed materials, sales decks, email campaigns, and promotional content.
• Track ad spend, assist with digital ad buying, and coordinate asset development with design and performance media teams.
• Help organize marketing support for investor events, including webinar coordination and RSVPs.
• Maintain performance tracking for campaign engagement, inquiries, and lead quality metrics.

4. Event & Influencer Relations

• Support the coordination of brand events, launch activations, and tradeshows.
• Help identify, manage, and brief influencers and creators aligned with brand values in collaboration with the social media team.
• Ensure influencer deliverables are tracked, on-brand, and tied to campaign objectives based off the social & digital team’s needs.
• Support behind-the-scenes storytelling and digital event coverage.

5. Digital Communications & Executive Support

• Contribute to blog content, brand storytelling pieces, and digital copy updates.

6. Planning & Strategy Execution

• Contribute to the long-term communications roadmap and editorial calendar.
• Ensure all messaging aligns with brand tone, audience goals, and core values.
• Support grant applications, awards submissions, and intern programs as needed.
• Ensure consistency and quality across all written and digital communications.

Requirements

• 2–4 years of experience in communications, PR, marketing and sales coordination, or community engagement.
• Ideally at least 2 years experience in the hospitality industry.
• Excellent writing, editing, and relationship-building skills.
• Experience with influencer marketing and media relations is preferred.
• Comfortable working across in-person events, digital campaigns, and internal teams.
• Familiar with PR tools (Muck Rack, Meltwater, etc.) and content management systems (WordPress, Google Drive, ClickUp).
• Enthusiastic about hospitality, wellness, and outdoor culture.
• Bonus if experienced in photography, social video capture, or event planning.

Success in this role looks like:

• Strong brand presence in local communities and earned media channels.
• Successful launch and tracking of investor and real estate marketing campaigns.
• Seamless coordination of media, influencer, and PR-related initiatives.
• Effective content and support for executive storytelling and social visibility.
• Clear and consistent communication across public-facing and internal touchpoints.
• Deepening engagement with community partners, press, and brand advocates.

If you're a connector and communicator who thrives on storytelling, partnership-building, and campaign coordination—this is your opportunity to help shape the voice of two of Canada’s most exciting hospitality brands.

Basecamp Resorts is an equal opportunity employer. We are dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed to fostering diversity and inclusion and celebrate differences. We comply with all federal, provincial and local laws that prohibit discrimination when making all decisions about employment. We welcome all applications from a wide range of candidate. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.