Account Management: Establish a and maintain a sustainable pipeline of potential opportunities by growing key customers and high-growth industries within the designated sector. Business Development: Identify and engage potential customers through research, networking, and industry events, promoting the full range of Watson-Marlow products. Consultative selling Use a consultative approach to guide customers through their buying journey. Start by researching each customer to form a hypothesis about their potential pain or gain. Validate this directly with the customer, then help scope and define the problem. Co-develop a tailored solution and implementation plan with the customer. Customer Partnering: Act as a trusted advisor for existing customers, offering technical expertise and building long-term relationships by understanding customer needs, troubleshooting issues, and providing proactive recommendations to enhance system performance. Managing Sales Leads: Take ownership of sales leads and inquiries, providing tailored quotations and ensuring timely follow-ups. Allocating Workload Strategically: Strategically allocate workload across EMEA support functions to free capacity for high-impact commercial initiatives. Demonstrating Products: Proactively visit customers and attend exhibitions showcasing Watson-Marlow products through on-site or virtual demonstrations, highlighting features, benefits, and real-world applications. Researching Trends: Research competitor, market, and industry trends; engage in ongoing professional development to stay at the forefront of industry advancements; share insights and best practices with global colleagues to enhance collective success. Utilising CRM Tools: Use CRM tools to track and manage leads, ensuring consistent follow-ups and progression through the sales funnel, and deliver accurate and timely forecasts to support sustainable business growth. Driving Total Customer Solutions: Adopt the Total Customer Solutions drive by utilising consultative sales skills and acting as a true ‘partner’ to the key customer base. Championing Core Values: Champion core values, fostering a culture of safety, collaboration, customer focus, excellence, and respect across teams to deliver exceptional results.