The Marketing Officer is responsible for the overall marketing strategies, implementation, scheduling, and analytics that need to be conducted in order to support the brand, the Bank's regions, and its different lines of business (credit cards – acquisition and usage strategies). Also, is responsible for the deployment of cohesive marketing plans, budget, analytics, conversion rates, and results to improve marketing initiatives’ ROI. The Officer ensures that all communication pieces are up to date, follow Bank’s brand guidelines and meet compliance and legal requirements