This role leads the end-to-end strategy and performance of an assigned product category within a highly competitive FMCG environment. It is accountable for driving sustainable growth through data-driven planning, portfolio optimization, pricing strategy, and innovation pipeline management.

The position plays a central role in aligning cross-functional teams—Marketing, Sales, Supply Chain, and Finance—to deliver category targets, while ensuring disciplined execution of new product launches and commercial initiatives.

Key Responsibilities:

1. Category Strategy & Performance Ownership

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  Define and drive the overall category strategy aligned with business growth objectives
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  Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) cycles
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  Own and manage category P&L, ensuring delivery of revenue, volume, and profitability targets
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  Conduct regular performance reviews, identifying key risks and growth opportunities
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  Analyze market trends, shopper behavior, and competitive landscape to refine strategies
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  Identify and prioritize key commercial levers (pricing, pack architecture, channel mix, promotions)
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  Partner with Revenue Growth Management (RGM) to optimize pricing and portfolio strategy
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  Set and influence ambitious yet realistic category targets

2. Innovation & Portfolio Management (NPL)

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  Lead the end-to-end development and commercialization of new product launches (NPLs)
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  Build strong business cases to support innovation and pipeline expansion
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  Ensure alignment of innovation strategy with category growth priorities
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  Monitor NPL performance and assess impact on overall category health
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  Drive portfolio optimization, including SKU rationalization and mix improvement

3. Cross-Functional Leadership & Governance

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  Act as the central point of alignment across Marketing, Sales, Supply Chain, and Finance
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  Lead structured governance routines to track category performance and execution
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  Influence senior stakeholders to secure alignment and resources for key initiatives
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  Ensure seamless integration of global/regional initiatives into local execution
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  Drive accountability across teams to deliver category priorities

4. Commercial Planning & Execution

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  Oversee the development of go-to-market strategies and execution plans
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  Lead sell-in story development and commercial toolkits for Sales teams
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  Ensure strong alignment with channel strategies and customer priorities
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  Monitor execution effectiveness and adjust plans based on in-market performance

5. New Product Launch Planning & Delivery

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  Lead end-to-end launch planning, including:
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    Volume forecasting and business projections
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    Development of commercial and sales materials
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    Coordination of packaging, artwork, and POSM
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    Stakeholder alignment across functions
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  Ensure operational readiness (supply, production, systems) for launches
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  Partner with channel teams to ensure strong in-market activation and support
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  Track launch performance and implement post-launch optimization

Qualifications:

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  Bachelor's degree in Business, Marketing, Economics, or related field
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  6–10+ years experience in FMCG, preferably in category management, commercial strategy, or brand/portfolio management
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  Strong experience in handling P&L and driving commercial performance
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  Proven track record in new product launches and innovation pipeline management
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  Strong analytical and strategic thinking skills
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  Experience working cross-functionally in a matrix organization
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  Excellent stakeholder management and influencing capability

Preferred Experience:

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  Background in food & beverage, or high-volume consumer goods categories
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  Exposure to pricing strategy, RGM, or portfolio optimization
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  Experience working with regional or global stakeholders