About the Role

We are looking for an Associate Digital Media Manager to support the planning, execution, optimization, and performance analysis of digital media campaigns across key paid channels. This role is ideal for someone who has strong hands-on experience in paid media, campaign management, budget monitoring, and performance reporting.

The Associate Digital Media Manager will work closely with internal teams to ensure campaigns are launched accurately, optimized effectively, and aligned with business objectives. This role requires a balance of strategic thinking, analytical skills, platform expertise, and strong attention to detail.

Key Responsibilities

• Plan, execute, monitor, and optimize paid digital media campaigns across platforms such as Meta, Google, TikTok, YouTube, LinkedIn, Display, and other digital channels.
• Develop media plans, budget allocations, campaign timelines, audience targeting strategies, and channel recommendations based on campaign objectives.
• Manage campaign setup, launch, pacing, optimization, troubleshooting, and post-campaign analysis.
• Monitor campaign performance against key metrics such as CTR, CPC, CPM, CPA, CPL, ROAS, reach, frequency, engagement rate, and conversion rate.
• Prepare regular campaign reports, dashboards, insights, and recommendations for performance improvement.
• Coordinate with internal teams including account management, creative, strategy, analytics, and production to ensure smooth campaign implementation.
• Ensure proper campaign tracking, UTM tagging, pixels, conversion events, naming conventions, and quality checks before campaign launch.
• Review creative assets, ad copies, landing pages, and campaign materials to ensure alignment with media objectives and platform requirements.
• Identify opportunities to improve media efficiency, audience targeting, creative performance, and overall campaign results.
• Stay updated on digital media trends, platform changes, ad formats, optimization practices, and industry best practices.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, or a related field.
• At least 3 to 5 years of experience in digital media, paid media, performance marketing, media planning, or campaign management.
• Hands-on experience using Meta Ads Manager and Google Ads.
• Experience managing paid campaigns across Search, Social, Display, Video, or other digital media channels.
• Strong understanding of digital media metrics such as CTR, CPC, CPM, CPA, CPL, ROAS, reach, frequency, engagement rate, and conversion rate.
• Experience in campaign setup, budget pacing, optimization, performance monitoring, and reporting.
• Proficient in Google Analytics, Looker Studio, Google Sheets, Excel, PowerPoint, or similar reporting and presentation tools.
• Strong analytical skills with the ability to interpret campaign data and provide clear, actionable recommendations.
• Excellent attention to detail, especially in campaign QA, tracking, budget monitoring, and reporting accuracy.
• Strong communication, coordination, and stakeholder management skills.
• Ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.

Preferred Qualifications

• Experience working in a digital, media, creative, or advertising agency.
• Experience with TikTok Ads, LinkedIn Campaign Manager, YouTube Ads, DV360, Campaign Manager 360, or other programmatic platforms.
• Google Ads, Google Analytics, Meta Blueprint, TikTok Ads, or similar digital media certifications.
• Experience handling multiple brands, clients, or campaign types across different industries.
• Experience building dashboards, automated reports, or performance analysis templates.

Key Performance Indicators

• Campaigns are launched accurately, on time, and aligned with approved media plans.
• Campaign budgets are monitored and paced effectively.
• Campaign performance is optimized against agreed KPIs such as CPA, CPL, ROAS, CTR, reach, conversions, or engagement rate.
• Reports, trackers, and post-campaign analyses are accurate, timely, and insight-driven.
• Internal teams and stakeholders receive clear campaign updates, recommendations, and next steps.

What We're Looking For

We are looking for a detail-oriented and data-driven digital media professional who can manage campaigns from planning to reporting. The ideal candidate is comfortable working with numbers, platforms, timelines, and multiple stakeholders, while also being able to translate campaign results into meaningful insights and recommendations.

If you have strong paid media experience and enjoy improving campaign performance through data, strategy, and optimization, this role is a great opportunity to grow your career in digital media.