Area Sales Manager
Stryker Corporation
Benefits
Job Type
Description
Essential duties & responsibilities:
Key Responsibilities
1. Sales Execution & Market Growth
Achieve Targets: Deliver monthly, quarterly, and annual sales and profitability goals for the assigned territory.
Market Penetration: Identify and convert new business opportunities through competitive conversions and territory mapping.
Technology Upgrades: Transition existing customers to newer technologies, ensuring the portfolio remains the standard of care in the region.
2. Clinical & Customer Engagement
Surgeon Relations: Build and maintain deep relationships with Key Opinion Leaders (KOLs) and orthopedic surgeons to promote specialized sports medicine solutions.
Direct Promotion: Conduct clinical demonstrations and presentations to individual doctors and hospital procurement committees.
Key Account Management: Retain and grow high-volume accounts to expand the customer pool and brand loyalty.
In OR consultation: Promote safe and effective use of Stryker products within the OR
3. Channel & Pipeline Management
Distributor Leadership: Identify, develop, and manage a high-performing distributor network to ensure seamless product availability and service.
Pipeline Accuracy: Create and monitor lead generation plans, ensuring a substantive sales funnel to provide predictable revenue forecasts.
Tender & Govt. Business: Proactively identify and lead participation in government tenders and institutional business opportunities.
4. Operational Excellence
Asset Management: Ensure the efficient and strategic use of company demo units to maximize ROI and clinical exposure.
Collaboration: Work closely with the sales supervisory organisation and cross-functional teams (Marketing/Service) to align on regional strategies and market needs.
Education
Minimum Requirement: Bachelor’s Degree in Science, Pharma, Bio-Medical Engineering, or a related field.
Preferred: MBA or Post-Graduate Diploma in Management/Marketing from a reputable institute.
Professional Experience
Industry Expertise: 4–6 years of high-performance sales experience within the Healthcare/Medical Device industry.
Niche Preference: Proven track record in Surgical Sales or Medical Capital Equipment. Experience in Orthopedics or Sports Medicine is a significant advantage.
Commercial Acumen: Demonstrated success in managing complex Channel Partners (Distributors) and high-value Key Accounts (Corporate Hospitals & Medical Colleges).
Territory Knowledge: Strong existing network or understanding of the healthcare landscape in the Nagpur and Chhattisgarh belt.
Key Added Advantage: Institutional & Government Business
Tender Management: Proven competence in handling government procurement processes, including end-to-end tender participation and documentation.
Institutional Sales: A successful track record of driving business in major government institutions (e.g., AIIMS, Medical Colleges, and DHS) in the Central India region.
Core Competencies
Analytical Rigor: Ability to analyze territory data and market trends to make informed, factual judgments for business planning.
Clinical Aptitude: High degree of technical learning agility to understand and communicate complex surgical procedures and product technologies.
Compliance & Ethics: Strong commitment to maintaining the highest standards of compliance in all business dealings
Communication: Exceptional negotiation skills with the ability to influence both clinical stakeholders (Surgeons) and administrative stakeholders (Procurement/HODs).
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Skills
About Stryker Corporation
Stryker Corporation is a global leader in medical technology, offering innovative products and services in orthopedics, medical and surgical equipment, and neurotechnology. The company is headquartered in the United States and serves healthcare providers worldwide.