Do you want to play an active role in driving a company’s growth and turning big plans into reality? Then join our team! You can look forward to exciting challenges, an inspiring environment, and a work culture that combines flexibility and collaboration – with our 60/40 hybrid model and modern offices in Ratingen as a hub for ideas. As part of our team, you will take on the following responsibilities: As a Marketing Data Analyst, you are a key driver of data-based decision-making within our marketing. You analyze complex data across the entire customer journey, generate meaningful insights, and derive actionable recommendations to optimize our marketing activities. In doing so, you take ownership of reporting structures, ensure high data quality, and continuously develop our analytics landscape. You analyze, interpret, and visualize complex marketing, campaign, and customer data (e.g. paid media, website, CRM, sales) You design, build, and continuously improve reports, dashboards, and KPI frameworks to steer marketing performance You independently evaluate the effectiveness of marketing activities (e.g. ROI, CAC, conversion rates, attribution) and derive optimization actions You conduct deep-dive analyses (e.g. funnel, cohort, and customer journey analyses) to identify growth opportunities and provide data-driven recommendations for performance marketing, campaign management, and budget allocation You take ownership of data quality, tracking logic, and validation of data sources, and collaborate closely with Data Engineering to further develop data models, interfaces, and data warehouse structures You design and analyze A/B tests as well as statistical tests to support decision-making You maintain interfaces within the marketing data warehouse You leverage AI-based models for segmentation, forecasting, optimization, and personalization of marketing activities You collaborate closely with international teams across Sales, eCommerce, Product, Data, and external partners to implement data-driven strategies