You act as the central link between sales processes performance measurement, sales data, and technical requirements. You work within our Sales Data Hub, optimising sales processes, performance tracking, and commercial decision-making You take on a leading role in developing and maintaining PowerBI Dashboards covering sales KPIs, pipeline health, forecasting, and campaign performance. You define and continuously improve sales KPIs and performance metrics, ensuring relevance, clarity, and adoption by sales teams. You enable sales teams by training and supporting them on dashboards, KPIs, and analytical tools, driving adoption and impact. You enalyse funnel performance and pipeline data to identify bottlenecks, risks, and growth opportunities. You support the execution of data-driven sales and revenue campaigns, from segmentation and targeting to performance tracking and optimisation. You transform insights into concrete recommendations and support sales leaders in prioritising actions.