หน้าที่และความรับผิดชอบงานหลัก (KEY RESPONSIBILITIES)

1. Defining, implementing the brand strategy and exploring business opportunities.
2. Study & analyze market trends, competitors, and consumer insight.
3. Develop communication strategy, content creativity across all channels
4. Lead, execute, measure, report and improve content, campaign and marketing activities across all business channel & ensure brand consistency all touchpoints and customer journey.
5. Monitor performance metrics and continuously optimize campaigns.
6. Coordinate with internal cross-functional teams and agency partners to develop campaign that support product and service growth based on business objectives.
7. Manage timeline and budget planning for brand and marketing communication.