Requirements:

• 1–3 years of experience in social media marketing or digital marketing.
• Strong understanding of LinkedIn and B2B content strategies.
• Good writing and basic content creation skills.
• Familiarity with scheduling and analytics tools (Buffer, Hootsuite, etc.).
• Ability to analyze performance data and improve content outcomes.
• Creative thinking with consistency in execution.
• Understanding of branding and tone of voice.

Responsibilities:

• Develop and execute social media content strategy across platforms (LinkedIn, Instagram, X, etc.).
• Create and manage content calendars aligned with marketing goals.
• Write engaging captions and collaborate with designers for creatives.
• Monitor engagement, respond to comments, and manage community interaction.
• Track performance metrics such as reach, engagement, and conversions.
• Optimize content strategy based on analytics and insights.
• Stay updated with platform trends, algorithm updates, and best practices.
• Support campaigns and product launches through social media execution.