Director of Social Media
Our client is a global digital marketing agency based in Miami, looking for a Director of Social Media to lead strategy and execution across all client accounts, with a focus on wellness, health, and beauty. This is a senior leadership role overseeing teams across the US and global teams.
The Role
The Director will own the agency's social media vision end-to-end — from strategy and creative direction to team management and client satisfaction. They're looking for a confident self-starter who leads without waiting for permission and drives results across both markets.
Responsibilities

• Lead and scale a high-performing social media team across the US and (preferably with global experience)
• Own multi-platform strategy across TikTok, Instagram, LinkedIn, and YouTube
• Drive follower growth, engagement, and audience development across all client accounts
• Develop tailored strategies for brand pages, product pages, and founder/personality accounts
• Lead end-to-end influencer marketing — from talent identification through post-campaign analysis — across all tiers (nano to celebrity)
• Oversee UGC strategies, brand collaborations, and digital partnerships
• Provide creative direction, ensuring platform-native, on-brand content across all accounts
• Partner with paid social teams to align organic and paid strategies
• Lead AI integration across workflows — content creation, reporting, automation, and internal SOPs
• Own client communications, reporting, and strategic recommendations
• Monitor KPIs across all accounts and ensure targets are met or exceeded

Who They're Looking For

• 8+ years in social media or digital marketing; agency experience required
• Proven leadership managing multiple client accounts simultaneously (5–8 at a time)
• Deep expertise in TikTok and Instagram growth mechanics, influencer marketing, and UGC
• Experience scaling personal brands and founder/personality accounts
• Hands-on with AI tools and comfortable building workflows and systems around them
• Background in wellness, beauty, health or supplements strongly preferred
• Solid understanding of paid social and its intersection with organic strategy
• Experience working across US and international markets; UAE familiarity is a plus

Requirements

• Agency background required
• Portfolio with case studies of past campaigns and influencer activations
• This is a remote role for all the US