Email Marketing Specialist
Trustwave
Benefits
Job Type
Description
LevelBlue reduces risk and builds lasting resilience so organizations can innovate and advance their mission with confidence. As the world’s most analyst-recognized and largest pure-play managed security services provider, LevelBlue elevates client outcomes that matter: stronger defense, faster response, and sustained business continuity. LevelBlue combines AI-powered security operations, advanced threat intelligence, and elite human expertise to provide the most comprehensive portfolio of strategic advisory, managed security, offensive security, and incident response services.
ONLY POLAND BASED - Employment Contract
Role Overview
The Email Marketing Specialist is responsible for planning, building, executing, and optimizing email marketing campaigns in HubSpot to support lead generation, lead nurturing, and revenue goals. This role blends strong copywriting, marketing automation expertise, and performance analysis in a fast-paced, global B2B environment.
Core Responsibilities
- Campaign Execution:
- Build and deploy email campaigns, email nurture programs, and automated workflows in HubSpot to support demand generation and pipeline growth.
- Content & Personalization:
- Write and optimize engaging, conversion-focused email copy; collaborate with content and design teams on templates and messaging.
- Audience Management:
- Segment audiences, manage subscriber data, and maintain list hygiene to ensure targeted, relevant communications.
- Automation & Workflows:
- Implement and optimize lead scoring, lifecycle stages, routing, and multi-step automation in HubSpot.
- Performance Analysis & Reporting:
- Track and report on key KPIs including open rate, click-through rate, conversion rate, MQL contribution, pipeline influence, and campaign ROI; deliver actionable insights and recommendations.
- Testing & Optimization:
- Execute A/B testing across subject lines, CTAs, layouts, and send strategies to continuously improve performance.
- Compliance & Deliverability:
- Ensure all programs comply with CAN-SPAM, GDPR, and global regulations while maintaining strong deliverability.
Key Requirements
- Hands-on experience with HubSpot Marketing Hub, CRM, and automation tools.
- Strong understanding of B2B email marketing best practices, including segmentation and personalization.
- Excellent copywriting, editing, and proofreading skills in International English.
- Proven ability to analyze campaign performance and translate data into insights.
- Working knowledge of email template and landing page design
- Salesforce experience preferred.
- Experience in B2B marketing required; cybersecurity or SaaS experience is a plus.
- Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines.
- Ability to work effectively within a global marketing organization. While this role follows standard Warsaw business hours, occasional evening meetings may be required to accommodate multiple time zones.
Education:
- A high school diploma or equivalent is required; a college or university degree is a plus.
We Offer:
- contract of employment
- sport card/ co-financing of vacation
- life insurance
- medical insurance
- lunch card
- annual bonus
- employee assistance program (EAP)
- the employee pension scheme (PPE)
This role is open to candidates legally authorized to work in Poland. At LevelBlue, we support flexible work and bring people together in person for key moments based on role, team, and business needs.
LevelBlue is committed to a culture of respect, inclusion, and equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other status protected under applicable law.
To all agencies: Please do not contact LevelBlue outside of the Talent Acquisition team. LevelBlue’s policy is to only accept resumes from agencies through its approved agency process and with a valid agreement in place. Any resume submitted outside this process will be considered the property of LevelBlue, and no fee will be paid if a candidate is hired from such a submission.
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