Role Summary Drive and grow WMFTS sales within the Singapore biopharmaceutical sector, including establishing and expanding direct sales operations. Manage and strengthen relationships with existing customers while actively developing new prospects and expanding the sales network. Lead new business development by acquiring new accounts and reactivating inactive or lapsed biopharm customers. Own and grow strategic development account (SDA), focusing on revenue, margin, and long-term pipeline development. Execute the full sales cycle from prospecting and technical discussions to proposal development and deal closure. Position WMFTS solutions based on process reliability, contamination risk reduction, GMP compliance, and total cost of ownership. Provide application-led consultation across upstream, downstream, and fill-finish biopharm processes. Build strong cross-functional relationships with stakeholders including engineering, MSAT, QA/validation, procurement, and management. Maintain strong commercial discipline through accurate CRM usage, forecasting, pricing, and negotiation aligned with company policies. Deliver measurable results through KPIs such as account reactivation, new revenue generation, key account growth, and pipeline conversion. Take on special projects or strategic initiatives as assigned by the Sales Manager and/or APAC Management team. What you’ll be doing Maintain contact with customers and ensure Watson-Marlow Fluid technology Solutions products are specified. Achieve or exceed sales targets. Identify design consultants and engineering contractors involved in projects with close and regular contact making us their preferred pump choice. Identify upcoming projects and that the Watson-Marlow Fluid technology Solutions specification is used. Keep Southeast Asia teams updated on projects by discussion and to maintain and progress projects. Arrange and run customer training and presentations, which can be on-site and/or office based Feed back potential product improvements and complaints, where new applications offer greater potential but existing specifications exclude or lessen our suitability. Increasing our market share by replacing other pump types as well as other manufacturers peristaltic pumps. Keep the Sector Leader updated with competitor activity encountered in the market place. Identify, organise and progress field trials. Identify and lead marketing activities maintaining our brand and find new opportunities. Keep CRM up to date with all customer activities. Conduct all activities in accordance with the Quality Management System To regularly attend selected exhibitions and provide necessary market reports/ trends