Duties:

• Write and develop original, high-quality content for various platforms without supervision.
• Independently manage content creation and strategy across multiple platforms:
  • Social Media (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber, etc.): Create and curate engaging content tailored to each platforms unique audience and format. Ensure consistent brand messaging across all channels, and utilize each platforms strengths (e.g., short-form videos on TikTok, professional content on LinkedIn, and interactive features on Instagram). Monitor trends, run paid campaigns, and leverage analytics to optimize reach and engagement.
  • Company Website: Keep content up-to-date, ensuring consistency with brand guidelines.
  • MarsConnect App: Manage in-app content to drive user engagement and interaction.
  • Develop and execute content marketing strategies to boost audience engagement and brand visibility.
  • Collaborate with other teams (design, product) to ensure content aligns with overall marketing and business goals.
  • Analyze performance data and independently adjust content strategies to improve engagement.
  • Stay informed about industry trends and best practices to ensure the company remains competitive in the market.

Must-have:

• Age below 35.
• Fluent in English (or Chinese, if applicable).
• Education: Bachelor's degree in Marketing, Communications, or related field.
• Experience: 2-4 years in content marketing or related roles, experience working in insurance or fintech marketing, understanding customer needs and behaviors in these sectors.
• Proven ability to work independently and take ownership of content projects from conception to execution.
• Proficiency in managing content across social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube, Zalo, Viber), websites, apps, and offline events.
• Strong content creation skills, with a focus on producing engaging content for tech-savvy, e-commerce-driven audiences
• Ability to analyze campaign performance data and adapt strategies to optimize results.
• Excellent organizational skills, with the ability to manage multiple content streams and deadlines simultaneously without supervision.
• Excellent communication and interpersonal skills, with a team-oriented mindset.
• Goal-oriented mindset with a focus on achieving and exceeding targets.
• Ability to work in a fast-paced environment, managing multiple campaigns and deadlines simultaneously.

Nice to have:

• Experience in fintech or tech startups
• Knowledge of SEO and content marketing strategies.
• Basic graphic design skills (Canva, Adobe Suite) to complement content creation.
• Experience in organizing and managing events, including activations, workshops, and product soft launches