Role Overview

The Senior HR Manager is responsible for leading strategic HR initiatives with a strong focus on employer branding, employee relations, and talent acquisition. This role plays a critical part in positioning the company as an employer of choice, fostering a positive and compliant workplace environment, and building a high-performing workforce aligned with business objectives.

Key Responsibilities

Employer Branding & Talent Attraction

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  Develop and implement employer branding strategies to enhance the company’s reputation in the real estate industry
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  Lead initiatives to strengthen the company’s presence across digital platforms, job portals, and industry networks
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  Partner with marketing and communications teams to create compelling employer branding campaigns, content, and messaging
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  Promote company culture, values, and employee value proposition (EVP) to attract top talent

Talent Acquisition & Recruitment

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  Oversee and manage the end-to-end recruitment strategy for corporate, technical, and sales roles
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  Lead workforce planning in collaboration with business leaders to align hiring with growth objectives
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  Develop sourcing strategies for both volume hiring (e.g., sales agents) and niche roles (e.g., project managers, architects)
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  Build strong talent pipelines and ensure efficient hiring processes with high-quality hires
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  Guide and mentor recruitment teams to achieve hiring targets and improve time-to-fill

Employee Relations & Engagement

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  Lead employee relations strategies to promote a positive, inclusive, and high-performing work environment
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  Handle complex employee relations issues, investigations, and conflict resolution with professionalism and confidentiality
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  Ensure compliance with labor laws, company policies, and HR best practices
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  Develop and implement engagement programs, feedback mechanisms, and retention initiatives

Leadership & Stakeholder Management

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  Act as a strategic HR business partner to senior leadership and department heads
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  Provide insights and recommendations on workforce trends, employee engagement, and talent strategies
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  Influence and support leadership in driving a strong people-centric culture

Process Improvement & HR Operations

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  Drive continuous improvement in recruitment, employer branding, and employee relations processes
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  Establish and monitor HR metrics such as time-to-fill, employee engagement, turnover, and employer brand effectiveness
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  Ensure accurate documentation, reporting, and compliance with internal policies and external regulations

Qualifications

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  Bachelor’s degree in Human Resources, Psychology, Business Administration, or any related field
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  At least 8–10 years of HR experience, with 5+ years in a managerial or leadership role
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  Proven experience in employer branding, recruitment, and employee relations
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  Background in real estate, property development, or related industries is highly preferred