About VT Markets

VT Markets is an award-winning multi-asset brokerage trusted by over 3 million traders in over 160 countries with 400 employees - and growing. Founded in 2015 with the mission to make trading accessible to everyone, VT Markets offers a robust trading environment, over 1000 tradeable instructions, ultra-low spreads, and lightning-fast execution. We are committed to providing excellent customer service and empowering modern trades to seize market opportunities. Our platform allows traders to trade anytime, anywhere, supporting them in their journey to build a safe financial future.

Role Overview

We are seeking a Performance Marketing Manager to drive user acquisition and growth for fintech products across global markets, including Europe, Latin America, the Middle East, and Southeast Asia. The role involves managing multi-platform campaigns (e.g., Facebook, Google, ASA, TikTok, affiliates), ensuring cost efficiency, traffic quality, and KPI achievement. You will develop and optimize ROI-driven strategies, oversee both in-house and agency campaigns, and collaborate with creative, product, and content teams to enhance conversion funnels. Proficiency in tools such as Appsflyer, Firebase (GA4), Meta Pixel, and Google Analytics is essential for performance tracking and data-driven decision-making.

Responsibilities

1. Responsible for performance marketing (digital advertising) of fintech products across Europe, Latin America, the Middle East, and Southeast Asia, covering various scenarios including mobile apps, Web-to-App (WA), and landing pages.
2. Manage advertising across multiple platforms, including but not limited to Facebook Ads, Google Ads, Apple Search Ads (ASA), TikTok, Snapchat, Kwai, and affiliate networks. Ensure traffic quality, cost-efficiency, and scalability.
3. Develop and execute data-driven ad strategies with ROI as the core objective, covering both in-house and agency-led campaigns. Allocate budgets according to business stages and continuously optimize based on key metrics (e.g., CTR, registration, FTD, FTT).
4. Monitor performance of self-managed campaigns and external agencies, evaluate traffic quality, ensure KPI achievement, and optimize user acquisition cost-effectively.
5. Stay up to date with platform-specific advertising mechanisms and compliance policies. Proactively respond to policy changes with actionable optimization strategies.
6. Collaborate closely with creative, product, and content teams to propose creative directions, conduct A/B testing, and improve conversion funnels.
7. Proficient in Appsflyer, Firebase (GA4), Meta Pixel, TikTok Pixel, and Google Analytics to support attribution, campaign performance tracking, and data-driven optimization.

Requirements

What Makes You a Great Fit

• Proven hands-on experience in advertising for the fintech (e.g., Forex, CFD, Crypto) or iGaming industry, with strong understanding of acquisition logic and compliance frameworks.
• Strong analytical mindset with the ability to identify performance issues, interpret data insights, and implement targeted optimization strategies.
• Experience in team management or cross-functional project coordination with a track record of driving efficient collaboration.
• Skilled in using analytics and attribution tools such as Appsflyer, Firebase (GA4), and Google Analytics.
• Excellent communication skills in both Chinese and English, capable of coordinating across regions and teams.
• Proactive, self-motivated, and results-oriented with strong execution capabilities.

Benefits

What We Offer

As official partners of Newcastle United F. C., VT Markets aspire to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreunership is incentivized and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your Journey After Applying

• Screening interview with our talent acquisition partner.
• Interview with your manager.
• Second interview with the skip-level manager.