Director of Sales Operations
Sourceline
Job Type
Description
Our client is hiring a Director of Sales Operations to support sales growth, lead conversion, marketing performance, customer acquisition, partnership development, and operational coordination across multiple RV shop locations.
This is a revenue-focused leadership role responsible for improving sales performance, strengthening customer communication, supporting marketing and referral activity, and ensuring sales efforts align with shop capacity and operational needs.
The Director of Sales Operations will work closely with Shop Managers, office staff, and Ownership to support lead management, customer experience, reporting, accountability systems, and continued company growth.
Key Responsibilities
The Director of Sales Operations will be responsible for:
Driving sales growth and revenue production across multiple shop locations
Managing the sales pipeline from lead generation through close
Monitoring lead quality, conversion rates, customer follow-up, and communication standards
Supporting marketing initiatives designed to increase lead volume and brand awareness
Building and maintaining referral partnerships with vendors, dealerships, insurance contacts, and other business sources
Working closely with Shop Managers to align sales activity with production scheduling and shop capacity
Tracking KPIs and identifying opportunities to improve sales performance, customer experience, and operational efficiency
Reviewing CRM activity, sales reporting, marketing performance, and customer communication accuracy
Supporting company SOPs, office processes, customer service standards, and accountability systems
Providing Ownership with accurate reporting on sales performance, pipeline status, marketing results, partnership activity, revenue trends, and operational concerns
Identifying training needs within sales, office, and customer service teams
Supporting coaching, staff accountability, and professional communication standards
Performance Expectations
The right candidate will be expected to maintain strong sales follow-up, improve lead conversion, support measurable revenue growth, and help strengthen customer experience across assigned locations.
This role requires someone who can take ownership of sales activity, marketing follow-through, customer communication, CRM usage, reporting, and operational accountability. The Director of Sales Operations should be comfortable working in a performance-driven environment where communication, results, and accountability are closely monitored.
Qualifications
Qualified candidates should have experience in sales leadership, operations, business development, customer service management, or a related leadership role.
Experience with sales pipelines, CRM activity, reporting, marketing initiatives, referral partnerships, customer communication, and multi-location coordination is strongly preferred.
The ideal candidate will be organized, professional, accountable, and able to work closely with shop leadership and ownership to support business growth, customer experience, and operational efficiency.
Compensation
Compensation includes a base salary with performance-based compensation and bonus opportunities tied to sales growth, company performance, KPI achievement, and operational success.
About Our Client
Our client operates in the Recreational (RV) industry and is focused on continued growth, customer service, operational accountability, and expanding revenue across multiple shop locations.
This job is found at InterviewStack.io
Skills
About Sourceline
SourceLine provides flat-fee recruiting for RV, marine, and powersports dealers and heavy equipment operations. We place technicians through leadership roles operations nationwide.