About the Role
We’re looking for a strategic and hands-on Content Marketing Manager to build and execute a full-funnel content strategy that connects Watermark’s mission to the needs of higher education leaders. You’ll lead the creation of persona-driven content that powers our integrated campaigns, strengthens our brand, and supports key digital growth initiatives—from SEO to web conversion to personalization.

This is not just a “write the blog post” role. You’ll bring structure, speed, and creativity to our content engine—helping us better reach and engage decision-makers like provosts, assessment leaders, deans, and faculty by showing how Watermark helps them move their institutions forward.

Key Responsibilities

• Develop and execute a full-funnel content strategy aligned to Watermark’s integrated campaigns, brand story, and go-to-market priorities
  

• Build compelling content for every stage of the journey—from thought leadership to nurture flows to conversion-driving landing pages
  

• Work closely with our digital and web teams to ensure content supports SEO performance, CTA optimization, and lead generation goals
  

• Create top-of-funnel assets that position Watermark as a trusted voice in higher education—white papers, guides, articles, video scripts, etc.
  

• Translate our persona messaging into clear, helpful, human content for different segments (assessment, faculty, provosts, etc.)
  

• Help execute our omniSEO strategy by crafting content that is brand-forward and optimized for discoverability and authority
  

• Support a refresh of our web CTA and personalization strategy by helping plan and test content that drives deeper engagement
  

• Manage or create micro-content like social cutdowns, Canva visuals, short-form videos, etc., to support campaign needs
  

• Track performance of content assets and apply insights to optimize future content creation and strategy

• Mange the digital asset management platform (Bynder)