Role Summary The Sales Engineer plays a key role to promote Watson-Marlow products and solutions within the assigned territory, identifying customer needs and providing professional support, building and maintaining strong customer relationships, and driving project conversion and sales growth. Meanwhile, by collecting and analyzing market information, the role aims to enhance brand influence and market share, achieving a win-win outcome for both business performance and customer value. What you’ll be doing Attaining sales targets and objectives. Plan and implement the sales plan monitored and approved by line manager. Responsible for the sales of full product line with engineering firms. Proactively develop new customers within the assigned territory and maintain existing customer relationships, build and maintain strong relationships with existing and potential customers, ensuring their needs are met and exceeded. Propose the promotion activities, such seminars, trade show and other activities. Ensure timely entry of leads and opportunities into the CRM system Communicate all significant events, or the possibility of their happening to line manager at the earliest opportunity. Manage customer satisfaction to provide our customers with world leading service and care. Make marketing research, update the market and competitor information time to time. Continuously enhance knowledge of our products, life science applications, as well as sales techniques and industry best practices. Leverage professional expertise to identify customer needs during interactions, recognize new business opportunities Collaborate effectively, sharing information and resources to support collective targets and improve overall performance. Control expense