Role: Social Media Manager with Graphic Design & Video Editing

Specific Tasks:

1. Social Media Strategy & Management

• Develop and implement a content strategy to grow engagement and reach.
• Manage posting schedules across platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, etc.).
• Monitor and respond to comments, messages, and mentions to boost community engagement.
• Track trends and adjust strategy accordingly.

2. Content Creation (Graphic Design & Video Editing)

• Design eye-catching social media graphics, infographics, and promotional materials.
• Edit and produce short-form and long-form videos for Reels, TikTok, YouTube Shorts, and other social platforms.
• Create branded templates for a cohesive social media look.
• Ensure content aligns with brand guidelines and messaging.

3. Video Production & Editing

• Edit raw video footage into engaging content with animations, text overlays, and effects.
• Optimize videos for each platform (e.g., vertical for Reels and TikTok, widescreen for YouTube).
• Add captions, music, and transitions to enhance viewer retention.

4. Hashtag & SEO Optimization

• Research and implement relevant hashtags for increased visibility.
• Optimize captions and descriptions for better searchability and engagement.

5. Analytics & Performance Tracking

• Monitor and analyze content performance metrics.
• Create reports with key insights and recommendations for improvement.
• Adjust content strategy based on data-driven decisions.
• 6. Ad Management & Growth Strategy (Optional but Preferred)
• Run and optimize paid social media campaigns.
• Track ad performance and adjust budgets for better ROI.

Job Responsibilities:

• Oversee and manage all aspects of social media marketing.
• Plan and schedule content across multiple platforms.
• Design high-quality graphics and edit videos for promotional and organic content.
• Engage with followers, respond to comments, and manage DMs.
• Research social media trends and adjust strategy accordingly.
• Track and report on social media performance.
• Collaborate with the client or team to align content with overall business goals.

Client Requirements:

• Primary Goal: Increase brand visibility, engagement, and conversions through high-quality social media content.
• Preferred Platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter.

Skills Needed:

• Social media strategy & management
• Graphic design (Canva, Adobe Photoshop, Illustrator)
• Video editing (CapCut, Premiere Pro, Final Cut, or similar)
• Posting Frequency: Minimum 3-5 posts per week (adjustable based on strategy).
• Engagement Expectation: Respond to comments/messages within 24 hours.
• Performance Tracking: Monthly reports on engagement, reach, and growth.
• Preferred Experience: At least 2 years of experience in social media management, graphic design, and video editing.