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GENERAL FUNCTION: The Marketing Specialist assists with the development of overall marketing and advertising programs for the assigned division or business line and assists in ensuring the proper execution of the marketing programs.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Assist with developing marketing plans to achieve marketing goals for assigned division or region.
• Work with appropriate partners to ensure proper development of various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, digital assets including email and online advertising, and servicing communication.
• Coordinate the production, distribution, and maintenance of the marketing material inventory.
• Track and audit campaign results. Recommend changes for improvement and report results.
• Assist with the development and execution of marketing tactics.
• Effectively communicate with LOB and regional teams to generate new ideas and share best practices.
• Ensure all produced materials have necessary levels of approval.
• Maintain audit files and assist in all marketing and LOB audits.
• Support the company brand through the adherence to branding guidelines.
• May be responsible for managing some vendor relationships.
• Performs other duties as assigned

SUPERVISORY RESPONSIBILITIES: None

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

• Bachelor's degree in business, marketing, communications, or related field. An equivalent combination of experience/education will be considered in lieu of a four-year degree.
• Two (2) or more years of job related work experience.
• Strong verbal and written communications skills.
• Ability to multi-task and handle several projects simultaneously
• Good PC skills. Strong attention to detail.
• Good organizational and customer service skills.

Regional Marketing Specialist

At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.

The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.

Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner. 

LOCATION -- Charlotte, North Carolina 28202

Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting.  Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third.  Any unsolicited resumes – no matter how they are submitted – will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.

Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.