IT Digital Marketing Specialist
Henry Schein, Inc.
Job Type
Description
Digital Marketing Specialist (SEO, AEO, GEO & Social Media)
We are looking for a skilled and strategic Digital Marketing Specialist to manage and grow our online presence. This role combines analytical thinking, creativity, and up-to-date knowledge of evolving digital ecosystems, including AI-driven search environments.
Key Responsibilities:
- Develop and execute SEO strategies to improve organic search rankings and website visibility
- Optimize content for AEO (Answer Engine Optimization), focusing on featured snippets and voice search
- Design and implement GEO (Generative Engine Optimization) strategies for AI-powered search engines
- Manage and grow social media channels, increasing engagement and brand awareness
- Plan, execute, and monitor digital campaigns (content marketing, paid advertising, etc.)
- Analyze performance data and KPIs to continuously optimize strategies
- Collaborate with cross-functional teams (dev, ops, sales) to ensure consistency and effectiveness
Requirements:
- Proven experience in digital marketing, with a strong focus on SEO and social media
- Solid understanding of AEO and emerging GEO practices
- Strong analytical skills and familiarity with web analytics tools
- Excellent copywriting and content strategy abilities
- Proactive mindset, results-driven approach, and strong teamwork skills
This job is found at InterviewStack.io
Skills
About Henry Schein, Inc.
Henry Schein, Inc. is a global distributor of health care products and services to office-based dental, medical, and animal health practitioners. The company provides a comprehensive selection of products and services including technology and practice management solutions. It operates primarily in the healthcare industry with a focus on improving practice efficiency and patient care.