The Role

We are seeking a dedicated, reliable and well-organised Account Manager to add value to our APAC team. You will focus on retention and growth strategies within Crimtan APAC’s portfolio of existing business.

Responsibilities

Delivering and executing best-in-class campaigns

• Owning the end-to-end delivery of campaigns, ensuring core KPIs are clearly defined, tracked, and achieved.
• Acting as the central point of coordination between clients and internal teams, including sales, trading, creative, insight, and technology.
• Balancing client advocacy with internal realities, ensuring expectations are managed clearly and professionally on both sides.
• Supporting the trading team by gathering, validating, and relaying all required information in a timely manner, including:
  • Pixel and tag setup requirements
  • Campaign objectives and KPIs
  • Target audiences and markets
  • Competitor activity and relevant external factors
  • Reporting and insight requirements
• Monitoring live campaign performance to ensure correct pacing, delivery, and optimisation, escalating issues proactively where required.
• Fielding and managing client requests, both administrative and strategic, including campaign bookings, reporting, insights, and post-campaign analysis.
• Proactively educating clients on best practice, campaign strategy, KPIs, and what is or isn’t technically or strategically possible.

Acting as a project manager internally

• Leading internal campaign workflows from brief through to launch, optimisation, and post-campaign reporting.
• Ensuring all teams are aligned on timelines, responsibilities, and deliverables.
• Coordinating closely with:
  • Traders to ensure accurate setup and optimisation
  • Creative teams to brief, feedback, and deliver assets on time
  • Tech teams for tracking, integrations, and technical requirements
• Anticipating risks or bottlenecks and addressing them early to avoid delays or performance issues.
• Maintaining clear documentation and communication throughout the campaign lifecycle.

Helping clients develop and implement their wider programmatic strategy

• Developing a deep understanding of each client’s business objectives, challenges, and success metrics.
• Helping clients achieve “firsts” for their brand, such as advanced dynamic creative, sequential messaging, or omnichannel strategies.
• Becoming a trusted, go-to partner, where clients value your expertise across execution, optimisation, and strategic programmatic guidance.
• Going beyond standard servicing by delivering bespoke insights during and after campaigns.
• Staying informed on client industries, products, and wider digital marketing trends to proactively bring new ideas and recommendations to clients.

Promoting and supporting client growth

• Supporting client meetings and responding to briefs by contributing campaign insights and executional expertise.
• Building strong, long-term client relationships based on trust, delivery, and results.
• Taking a more commercial mindset by identifying upsell and cross-sell opportunities within existing accounts.
• Proactively promoting Crimtan’s solutions and capabilities where they align with client needs and objectives.

• Project Management; campaigns are setup for success and are achieved.
• Pro-actively managing expectations and educating the client when it comes to best practice, campaign strategies & KPIs, what is/isn’t possible etc.
• Client facing post sales; Via data interpretation and presentations’ needs.
• Commercial Mindedness; with retention, upsell and cross sell existing clients minded.

Using Crimtan CRM tools like Salesforce and internal tracking sheets to help with existing business revenue tracking and forecasting, working closely with the sales teams to help ensure account plans are carried out strategically and diligently.

Requirements

Ideal Experience:

• 3-6 years’ experience in Business Development or Account Management in programmatic advertising or performance marketing sectors (Agency, Digital, Programmatic, etc.).
• A good understanding of the online media and performance marketing industry
• The ideal candidate will have worked with either directly to advertisers or digital agencies
• Strong interpersonal communication and presentation skills.
• Ability to “simplify” complex technology processes into meaningful solutions that address business needs.
• A self-starter with the ability to work autonomously with a high sense of responsibility and dedication to customer service.

Practical skills:

• Proficient in Salesforce, Microsoft Office – Excel, Word, PowerPoint and Outlook
• Experience in managing key relationships with key clients
• Strong understanding of forecasting, budgeting and revenue reporting
• Excellent organisational skills
• Ability to demonstrate attention to detail and accuracy
• Ability to be flexible and adaptable in a busy and agile environment
• Excellent communication, stakeholder management and organisational skills
• Self-motivated and able to work on own initiative
• Possess a strong work ethic with a drive to progress, shine and succeed

Benefits

• Employment in Kuala Lumpur via our Employe or Record
• Full-time (domestic and international travel may be required)
• Base salary + annual performance-based bonus
• Flexible work arrangements (3 days in Office with option of 2 work from home days).
• Personal development and training that will help you achieve your professional goals
• Working in one of the fastest growing sectors in online advertising in the most competitive market
• Day off on birthday and volunteering
• 20 days holiday + public holidays
• A dynamic and upbeat culture