Job Summary:

The Marketing Specialist will collaborate with the marketing and sales teams to plan and execute events while supporting various marketing activities and functions. Responsibilities include managing logistics for tradeshows, sponsorships, and corporate events. This role requires exceptional collaboration, communication, and teamwork skills to work seamlessly with internal teams and external organizations. The ideal candidate is highly organized, detail-oriented, and demonstrates a strong ability to meet deadlines. The Marketing Specialist executes and supports marketing initiatives that promote the company’s products, services, and brand across digital and traditional channels. The Marketing Specialist works closely with designers, product managers, sales teams, and external partners to deliver high-quality marketing assets and ensure effective execution of ongoing marketing programs. They support both strategic and tactical activities to enhance brand visibility, increase lead generation, and improve customer engagement.

Essential Functions:

Job Responsibilities

Plan and coordinate tradeshows, events, and annual national sales meeting.
Coordinate tradeshow schedules, booth and displays, services; staffing, hotels and registration, sponsorships, shipments, and event materials.
Manage event logistics including registration, communication, venue, A/V, etc.
Assist in negotiation agreements with outside service providers, venues and contractors to ensure lowest cost and highest quality of service.
Plan meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, and developing schedules and assignments.
Maintain trade show booth and asset inventory.
Coordinate company events, tradeshows, webinars, and promotional activities, including logistics, vendor management, booth materials, scheduling, and onsite support.
Plan, manage, and optimize digital marketing efforts to support brand awareness and lead generation.
Support email marketing initiatives including template creation, list segmentation, A/B testing, and performance reporting.
Collaborate with designers to create visually consistent and on-brand materials across all channels.
Use analytics tools to monitor the performance of campaigns and events; prepare reports and data-driven recommendations.
Conduct market and competitor research to identify trends and support strategic marketing decisions.
Partner with product managers and sales teams to align marketing materials with product positioning and customer needs.
Maintain organized marketing assets, project files, digital libraries, and event materials.
Stay current with marketing, digital advertising, and event trends while identifying opportunities to improve workflow and team effectiveness.
Communicate regularly with internal teams and managers to identify improvements to current processes and materials.
Maintain a professional understanding of marketing disciplines through continued education and industry research.
Maintain a safe, neat and orderly work environment.
Perform all duties in a manner that follows, demonstrates, and promotes Company’s values.
Report to work as scheduled, on time, and able to work entire work schedule.
Perform additional duties as assigned.

Knowledge, Skills, and Ability

Skill and ability with planning and executing events, including logistics, vendor coordination, and promotional support.
Demonstrated understanding of marketing principles, digital marketing, and event coordination.
Strong written and verbal communication skills with the ability to craft clear, compelling messaging.
Creative thinker with a continuous improvement mindset and the ability to propose solutions to enhance processes.
Strong collaboration skills with the ability to maintain professionalism at all levels of the organization.
Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Skill and ability with analytics tools (Google Analytics, social insights dashboards) and the ability to interpret data.
Understanding of social media platforms, trends, and content best practices.
Ability to work effectively both independently and within a cross-functional team environment.
Ability to adapt to shifting priorities and changing business needs.
Ability to observe and identify details.
Ability to work extended hours as scheduled, including weekends, especially during events.
Willingness and ability to travel domestically approximately 10-15% of the time.

Physical Demands

Frequent sitting, wrist manipulation, walking, and standing.
Frequent sedentary work with lifting up to 10 pounds.
Occasional medium work with lifting up to 50 pounds.
Manual dexterity to type and operate office equipment frequently.
Must be able to complete all physical requirements to perform essential functions.

Qualifications:

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field; or an Associate’s degree in a related discipline with at least 3 years of relevant professional experience.

Experience

Required:
- 2-5 years of professional event coordination and management experience.
- Experience managing marketing assets.
- Proven success in event coordination and marketing program execution.
- Experience with Microsoft Office applications and marketing software (Brightedge, Constant Contact, CRM, etc.).

Working Environment:

Standard working conditions include a temperature-controlled office and manufacturing environment.
Position will include 10-15% of domestic travel.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the associate for this position. Duties, activities, and responsibilities may change, or new ones may be assigned at any time with or without notice. Associate must be able to satisfactorily perform the essential functions of the position with or without reasonable accommodations.

Event Marketing Specialist

Job Type

Description