RESPONSIBILITIES :

• Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets for Cohu’s range of solutions and to develop, promote and grow Cohu solutions into new accounts and customers.

• Seek out the appropriate contacts in customers’ organization to generate leads and cold call prospective customers.

• Foster and develop relationships with existing and new customers.

• Understand the needs of customers and be able to respond effectively with a plan of how to meet these.

• Develop business sales and marketing strategy.

• Have a good understanding of the businesses' products or services and be able to advise others about them.

• Train members of your team, arranging external training where appropriate.

• Develop and maintain good relationship with key customers to increase revenue with them.

• Carry out sales forecasts and analysis and present findings to senior management/the board of directors.

• Meet and achieve assigned business goals and objectives within his/ her territory.

• Liaise with the finance team, warehousing and logistics departments as appropriate to meet customers’ order schedule.

• Seek ways of improving the way the business operates.

• Attend seminars, conferences and events where appropriate.

REQUIREMENTS & QUALIFICATIONS :

• Bachelor’s degree in Engineering from a recognized university, or equivalent qualification, with 4–6 years of relevant sales and application experience; alternatively, a Diploma in a related engineering discipline with 6–8 years of experience.

• Strong understanding of the semiconductor industry, market landscape, competitor offerings, business practices, and customer requirements.

• Experience in application or sales of semiconductor final-test equipment or contact solutions is an added advantage.

• Knowledge of semiconductor testing and test‑contacting methodologies will be beneficial.

• Excellent communication and interpersonal skills.

• Highly motivated, goal‑oriented, and able to work effectively as part of a team.