We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

Role Profile

Job Title:                          Trade Marketing Manager

Department:                    Trade Marketing

Level:                                Grade 5

Site Location:                  Lagos

OU/Country:                     Nigeria

Department Strategic Objectives

Lead the development of overall Categories/Channel strategy and executions towards optimizing the full potential of our brands in the different channels.

Job Purpose:

Coordinate efficient execution of all BTL activities as well as manage deployment and maintenance of POS and Merchandising materials in assigned Region(s). Provide activation and merchandising solutions by channel, category and customer including the development of POP materials.

Responsible to:

Head of trade marketing

Responsible for:

None

Must be able to influence, inspire and drive performance without having direct management responsibility

Context/Scope:

A key contributor to the success of the PZ Cussons commercial strategic plan with an effective and flexible field sales force; demonstrating industry leadership in both volume driving & brand building activity.

Key Accountabilities:

• Manage trade spend efficiently to drive brand strategies and ‘‘win at the shelf"
• Develop the annual trading plan by brand/channel/customer and monitor/adjust the plan based on financial delivery and Customer compliance
• Contribute consumer insights to inform the market and regional view
• Provide Merchandising and POP solutions by channel, category and customer and evaluate their effectiveness at the respective channels in assigned Region (s).
• Identify opportunities to enhance and leverage ATL campaigns with customers, linking in – store activities to ATL advertising & seeking to enhance PR impact
• Evaluate trade spend ROI
• Manage and ensure the deployment, installation, compliance and maintenance of  merchandising and point of sale materials in assigned Region(s)

Measurement/Performance Indicators

• Brilliant execution of all activation activities and in line with agreed objectives
• Effective POP deployment
• Target vs. Actual performance (KPIs)
• Availability of pre and post evaluation of all activation activities.

Internal & External Relationships:

• Activation and Merchandising Manager
• RSM, ASMs, and Marketing team
• Activation Agencies/vendors
• PZ Marketing & Sales network

Qualification, Knowledge, Skills & Experience Needed:

Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint)

Experiences: (What experience brings success to this role)

• Minimum of 3 years commercial experience in marketing or sales
• Demonstrable record of success in a customer or field sales management role
• Understands customers and the selling process

Knowledge: (What does the person need to know)

• Good knowledge of business objectives and priorities.
• Knowledge of Shopper, channel and category trends

Functional or Technical / Business Skills: (What can the holder do)

• Commercial Acumen                 Proven Strength
• Customer Management              Developed
• Negotiation Skills                      Developed
• In Market Execution                  Developed
• Selling Skills                             Proven Strength
• Sales Drivers                             Proven Strength
• Channel Strategy                       Developed
• Presentation & Communication Proven Strength

At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds because your unique perspective helps us develop brands and create new products for our consumers. 

If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

We're dedicated to creating an inclusive environment and we welcome applications from everyone.

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to develop your career!

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!