The Social Media Manager will work to increase brand awareness through Acxiom’s organic social media presence. They will create a social media strategy, develop and execute organic social posts, monitor engagement, and analyze performance metrics, making needed adjustments to increase visibility and audience engagement.
Location: Lomas Atlas, Mexico City, MX
Please submit CV in English

Duties and Responsibilities:

• Develop and implement social media strategies to align with business goals and increase LinkedIn engagement (followers) by 10% YoY.

• Develop a social media monthly performance dashboard and report out on KPIs and social media engagement metrics vs competitive set

• Consistently provide recommendations on how to increase social media performance

• Create, schedule, and publish engaging content across social media platforms

• Collaborate with other marketing experts, including in-house creative team, to develop social media assets aligned with other campaign elements

• Maintain and socialize a social media calendar

• Monitor and respond to comments, messages, and mentions

• Ensure all assets are on brand, applying detailed brand standards and brand voice accurately

• Stay up to date with social media trends, algorithm changes, and best practices

• Manage social media tools and platforms used for scheduling, listening, and analytics

Core Competencies:

• Comprehensive understanding of top social media platforms

• Familiarity with different types of social media content

• Proficient with social media management tools, such as Sprout Social

• Strong verbal and written communication skills, including proofreading

• Collaborative spirit and confidence working with stakeholders at all levels of the organization

Qualifications

Required:

• Proficient in social media platforms including Instagram, LinkedIn, Twitter and Facebook

• Experience with social media management tools like Sprout Social

• Excellent critical thinking, interpersonal communication, time-management and problem-solving skills

• Collaborative in nature and adept at problem solving

• Comfortable communicating complex information clearly

• Proficient English speaking and writing

• Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or equivalent work experience.

Preferred:

• Experience as a social media specialist or similar position

• Design experience a plus

• Knowledge of other communications and PR services

• A degree in English, Journalism, Communications, or Marketing

Mexico City