What is Next Best Action (NBA)?

Next Best Action is a powerhouse team of strategic and analytical individuals driving RBC’s Personal Banking vision to become a global leader in client experience by delivering hyper personalized interactions and seamless client orchestration.

What is the opportunity?

We are hiring a Senior NBA Product Manager role. In this role you will report to the Director, NBA Product Owner and will play an integral role in advancing and driving NBA’s vision of delivering hyper personalization for RBC clients.  This role will align to Strategy Function and lead the translation of strategy into execution within an agile pod. This individual will play a leadership role within an agile pod, working with multiple lines of businesses, as well as internal and external partners, to ensure NBA is driving intended outcomes for both the line of business and NBA.

This role works in the office 4 days a week.

What will you do?

• Partner with Director, NBA Product Owner and functional partners to develop and execute on strategies that support our ambition

• Responsible for the delivery of efficient, accurate, and compliant marketing campaigns to support channel and client optimization through exceptional collaboration skills and a strong understanding of the Data and Campaigns Environment

• Build strong relationships within agile pods (e.g. within NBA, Line of Businesses, Marketing, Digital Marketing, Value Office, Digital Messaging, Channels and other technical teams) to collaborate and bring together expertise required to execute on strategy

• Act as a SME for the campaigns across multiple lines of business, stepping in where needed to support shifting priorities and timelines to deliver on required transformational initiatives within agile pods

• Responsible for partnering with teams to ensure that we are bringing a client experience lens to the design of the campaign

• Translate business requirements into actionable and consumable marketing tactics and insights while ensuring campaign requirements accurately match the design and build with quality assurance

• Proactively identifies risks, dependencies, and opportunities within execution cycle, demonstrating ability to apply both breadth and depth of understanding

• Act as the single point of integration for key technical and channel teams such as Mobile & Martech to ensure alignment with PODs goals

• Facilitates and responsible for overall timelines of strategic campaign execution – runs refinement sessions, sprint reviews or any cross-functional meetings to make progress and overcome bottleneck

• Coordinate post launch detailed review of results, identify optimization opportunities and inform business decisions for prioritization

What do you need to succeed?

Must have:

• 5+ years of experience with end-to-end campaign management, marketing or strategic analytics along with exceptional communication skills to be able to translate business requirements into actionable and consumable marketing tactics insights

• Strong business acumen and analytical, communication, data visualization, organization and presentation skills

• Must be analytically driven - base level data extraction and some level of technical ability to understand and identify issues in campaign data

• Ability to analyze data and provide data-informed recommendations to drive impact

• Demonstrated ability to grasp new concepts quickly with exceptional partnership, impact and influence across multiple cross-functional stakeholders

• Demonstrated strategic, innovative thinker who has high comfort with ambiguity and is proactive in identifying opportunities and driving work forward

• Experience in financial services and knowledge of Personal banking products

• Ability to bridge business and technical expertise to deliver targeted campaigns

• Passion for Data and AI

Nice to have:

• Experience with agile ways of working

• Knowledge of AI driven marketing campaigns and orchestration models

• Willingness to learn and improve campaign execution tools and processes

Job Skills

Business Insights, Campaign Analytics, Campaign Reporting, Data Extraction, Effective Presentations, Marketing Analysis, Marketing Insights, Stakeholder Management, Strategic Influence, Strategic Insights

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-06-252026-07-11

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.