The Social Media Management (SMM) intern will work under the supervision of National CORE’s Social Media Manager and the Assistant Vice President of Marketing & Communications. This internship provides a unique opportunity for individuals interested in pursuing careers in Social Media Management. It’s an ideal starting point for those looking to understand the critical role of social media in marketing communications.

The intern will learn all elements of messaging for the basic social media networks, as outlined in the goals and deliverables of the underlying grant agreement. Students may apply to take the internship twice if they come in as new learners so that they can master more advanced techniques.

LEARNING OBJECTIVES AND CURRICULUM

• Intern will acquire a better understanding of National Core’s resident services and programs, organizational structure, organizational culture and relationship with Hope Through Housing Foundation.
• Intern will develop Social Media Management skills under the direction of the marketing department.
• Intern will develop skills to successfully complete the internship program and may earn a certification specific to the program.

Over 10 weeks, participants will learn social media marketing fundamentals, including:

• Social media networks, audiences and content types
• Content creation
• Content management
• Multi-channel message amplification
• Graphics for social media
• Advertising
• Analytics and analysis

Depending on participant skill levels, interns may pursue advanced skills in:

• Influencer marketing
• Customer service
• Reputation management
• Advanced advertising
• Advanced analytics
• Non-social media digital advertising
• SEO

TIME/SCHEDULE

• Work schedules offer flexibility with some mandatory in-office dates. These include onboarding at the start of the program and some scheduled events.
• Schedules will be determined jointly by the AVP of Marketing, Social Media Manager and the Intern upon selection and hiring.