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Marketing Analytics Engineer

Playstudios

Las Vegas, NV, USA11 months ago
32 views9 saves2 applies

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Benefits

Equity401kRetirement PlanStock Options

Job Type

full time

Description

We are seeking a Marketing Analytics Engineer with a passion for gaming and the technical curiosity to bridge the gap between code, analytics, and growth. You will work across marketing ops, data platforms, and our frontend stack to make sure our marketing signals are complete, clean, and actionable.

Duties and Responsibilities

  • Own and optimize web analytics implementations using tools such as Scaleo, Google Tag Manager (GTM), Singular, and affiliate tracking platforms

  • Develop and maintain front-end components (React/JavaScript) that support tracking, personalization, and user interaction measurement

  • Design and implement a scalable web tracking architecture, including cookie management, attribution models, and cross-domain tracking

  • Collaborate with marketing and data teams to ensure accurate and actionable signal flow across campaigns, platforms, and user journeys

  • Analyze marketing and user data using tools like Splunk and BI dashboards to inform performance, growth, and optimization strategies

Requirements

  • 10+ years of experience in marketing analytics, technical growth, or business intelligence roles

  • Proven expertise with web tracking tools and marketing attribution platforms (e.g., GTM, Singular, Scaleo)

  • Strong front-end development skills, particularly in JavaScript and React

  • Deep understanding of digital marketing ecosystems, including affiliate tracking, cross-domain attribution, and cookie behavior

  • Hands-on experience with data platforms such as Splunk, Looker, Tableau, or similar BI tools

  • Excellent problem-solving and debugging skills across both marketing tech stacks and front-end environments

  • Strong collaboration skills and the ability to communicate effectively with cross-functional stakeholders (Marketing, Engineering, Data)

Preferred

  • Gaming industry experience is a strong plus

Benefits and Perks

  • 100% health benefit premiums for you and your dependents

  • 401K match and Restricted Stock Units

  • Flexible vacation policy

  • Employee-driven entertainment, happy hours, and team-building events

  • Snacks and drinks are available in the kitchen

  • Casual work environment

This job is found at InterviewStack.io

Skills

analyticsreactjavascriptsplunkdashboardslookertableaudebuggingdigital marketingmarketing analyticsbusiness intelligence

About Playstudios

Playstudios Inc is a developer of free-to-play mobile games headquartered in Las Vegas, Nevada, United States. Founded in 2011, it develops and publishes games including myVEGAS Slots, Tetris mobile app, MGM Slots Live.

gaming, mobile gamesWebsite