Marketing Analytics Engineer
Playstudios
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Benefits
Job Type
Description
We are seeking a Marketing Analytics Engineer with a passion for gaming and the technical curiosity to bridge the gap between code, analytics, and growth. You will work across marketing ops, data platforms, and our frontend stack to make sure our marketing signals are complete, clean, and actionable.
Duties and Responsibilities
Own and optimize web analytics implementations using tools such as Scaleo, Google Tag Manager (GTM), Singular, and affiliate tracking platforms
Develop and maintain front-end components (React/JavaScript) that support tracking, personalization, and user interaction measurement
Design and implement a scalable web tracking architecture, including cookie management, attribution models, and cross-domain tracking
Collaborate with marketing and data teams to ensure accurate and actionable signal flow across campaigns, platforms, and user journeys
Analyze marketing and user data using tools like Splunk and BI dashboards to inform performance, growth, and optimization strategies
Requirements
10+ years of experience in marketing analytics, technical growth, or business intelligence roles
Proven expertise with web tracking tools and marketing attribution platforms (e.g., GTM, Singular, Scaleo)
Strong front-end development skills, particularly in JavaScript and React
Deep understanding of digital marketing ecosystems, including affiliate tracking, cross-domain attribution, and cookie behavior
Hands-on experience with data platforms such as Splunk, Looker, Tableau, or similar BI tools
Excellent problem-solving and debugging skills across both marketing tech stacks and front-end environments
Strong collaboration skills and the ability to communicate effectively with cross-functional stakeholders (Marketing, Engineering, Data)
Preferred
Gaming industry experience is a strong plus
Benefits and Perks
100% health benefit premiums for you and your dependents
401K match and Restricted Stock Units
Flexible vacation policy
Employee-driven entertainment, happy hours, and team-building events
Snacks and drinks are available in the kitchen
Casual work environment
This job is found at InterviewStack.io
Skills
About Playstudios
Playstudios Inc is a developer of free-to-play mobile games headquartered in Las Vegas, Nevada, United States. Founded in 2011, it develops and publishes games including myVEGAS Slots, Tetris mobile app, MGM Slots Live.