Job Descriptions

• Will be based in one of GO-JEK’s SEA Office (Singapore / Ho Chi Minh / Bangkok)
• Plan and execute the CRM activities to GO-JEK existing users using mobile engagement and CRM tools, including Clevertap and Email Marketing platform (and SMS if necessary)
• Evaluate the Customer Journey Map, analyze drop-offs and suggest initiatives to improve overall customer experiences and retention
• Ensures that the data and configuration in CRM campaigns setup are correct.
• Assesses various options for optimizing and customizing the CRM system to help the business unit & GO-JEK grow and evolve.
• Attends regular meetings with various team members from business units to review upcoming issues / planning and suggest initiative possibilities from CRM standpoints.
• Do experiments and A/B testing to gain more insights on what works and what's not
• Measure and report performance of all CRM campaigns, and assess against goals (KPIs)
• Identify trends and insights, and optimize performance based on the insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners to ensure the achievement of business objectives

Job Qualification

• BS/MS degree in marketing or a related field
• Proficiency in English both in written and speaking is mandatory
• Able to work with multiple stakeholders in different locations, cultures and languages
• Proven working experience in digital marketing / CRM field (Min 2 years)
• Demonstrable experience in executing and managing mobile engagement and CRM tools (MixPanel / Clevertap / Salesforce, etc)
• Highly creative with experience in identifying target audiences and devising digital CRM campaigns that engage, inform and motivate
• Have basic knowledge of SQL
• Strong analytical skills and data-driven thinking, proficient in doing A/B testing.
• Experiences in well-known e-commerce / platform-based and mobile-based startup is a plus
• Excellent interpersonal skills with good ability to work well with others and people of varying technical skills.
• Have the creativity, initiative and excitement about the possibilities of the CRM.
• Strong spreadsheet skills.
• Quick, analytical thinker, excellent business analysis and problem solving skills.
• Ability to effectively communicate complex concepts.
• Any background with CSS and HTML would be a plus.