Senior Associate Vice President for Strategic Marketing and Communications

California State Polytechnic University, Pomona (Cal Poly Pomona) welcomes applications and nominations for the position of Senior Associate Vice President for Strategic Marketing & Communications (SAVP). The university’s next leader of marketing and communications will join Cal Poly Pomona at an exciting time, as a new president – Vanya Quiñones – takes office and brings new energy and vision to an already dynamic campus. The SAVP also has the opportunity to draw on the recent external assessment of marketing and communications resources and services in coming up to speed on current state and developing their vision for CPP’s priorities going forward.

Position Summary

The SAVP serves as the university’s chief communications leader and brand strategist with responsibility for overall communications, marketing and branding activity for Cal Poly Pomona across all media platforms. The SAVP ensures a clear, consistent and coordinated brand narrative that advances Cal Poly Pomona’s mission of student success and polytechnic excellence to the campus community and external audiences. The SAVP leads the development and implementation of Cal Poly Pomona’s brand vision, marketing strategy and public relations campaigns to attract students, engage alumni and donors, recruit high quality faculty and staff, and demonstrate Cal Poly Pomona’s impact in the region, state and nationally. The SAVP serves as the university spokesperson.

In addition to leading the University’s central team of marketing and communications professionals, the SAVP provides strategic direction and coordinates marketing and communications produced by other academic and administrative units across the university as well as by three auxiliary organizations: Cal Poly Pomona Enterprises, which manages housing, dining, transportation and parking, and real estate; Associated Students, Incorporated, which houses student government, recreation and fitness, the Bronco Student Center, and other student-facing services; and the Cal Poly Pomona Philanthropic Foundation.

As a senior staff leader of one of the 22 campuses of the California State University System, the SAVP and their team coordinate periodically with counterparts in the CSU Office of the Chancellor. The Office of the Chancellor provides support services to the campus while also serving as the campuses’ representative to the California legislature and to the California State University’s Board of Trustees.

As it awaits its new president, Cal Poly Pomona has continued to focus on strategic directions captured in a transitional extension of its prior plan. The 2025 strategic plan published for the Cal State system, CSU Forward, also serves as a framework for planning and priorities at each campus. It enables the campuses a degree of latitude in allocating resources to the overall university goals of access, excellence, and innovation – all in service of student success. An important part of the SAVP’s leadership is to communicate how CPP aligns with and advances the overall mission of the Cal State system.

This job is found at InterviewStack.io