Position Title: AI Business Analyst / Analista de IA y Automatización
Location: Guadalajara Jalisco, Hybrid Working Scheme (Providencia Office)
English Advanced
Summary

This role will support the enterprise adoption of Generative AI, M365 Copilot, and AI-driven analytics capabilities.

The Analyst – AI & Analytics will act as a front-line enablement and support resource, helping business users leverage AI tools to accelerate insights and productivity.

The position plays a critical role in enabling Hershey’s vision of real-time, self-service, AI-powered decision-making across the enterprise.

Major Duties/Responsibilities: 

50%    AI Enablement & User Support
•    Provide front-line support for M365 Copilot, Power BI Copilot, and AI tools, acting as first responder for user questions and issues

• Prompt engineering and effective Copilot usage
• Interpreting AI-generated outputs
• Using natural language to query enterprise data

•    Support Copilot adoption across Teams, Excel, Power BI, and Business Chat
•    Resolve common issues and support technical problems when required
•    Contribute to building FAQs, prompt libraries, and best practices

30%    Agentic AI Development Support
•    Assist in building simple AI agents and workflows using:
1.    Copilot Studio
2.    Power Platform (Power Automate)
3.    Pre-built connectors (API integrations)

•    Support agent prototyping and testing for business use cases
•    Help configure:
1.    Prompts + instructions
2.    Data connections (guided, not engineering-heavy)
3.    Basic logic flows / decision steps

•    Participate in agent pilot deployments and user testing
•    Document agent behavior, inputs, outputs, and limitations 

20%    AI-Driven Analytics Support
•    Create: Usage Guides, Usage Playbooks
•    Support: Workshops, bootcamps, use cases, help users move from reports – AI insights

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

• Practical understanding of Generative AI tools (e.g., M365 Copilot) and their application in business workflows
• Ability to write and refine effective prompts and interpret AI-generated outputs
• Foundational knowledge of data analytics concepts (tables, measures, relationships)
• Familiarity with Power BI, Excel, and data analysis workflows
• Familiar with Microsoft Office 365 Tools and Capabilities.
• Strong analytical and problem-solving skills with attention to detail
• Ability to assist in building: Simple workflows or AI agents, Multi-step task automation processes
• Ability to work in a dynamic, fast-paced environment and learn new technologies quickly
• Strong communication & interpersonal skills in Spanish and English (written & verbal)
• Ability to translate business needs into structured solutions (AI prompts, workflows)

Education:
Business, Mathematics, Computer Science, Engineering, Data Analytics or related Bachelor’s Degree required (Economics, Administration, Statistics, Operations, etc.) or equivalent experience 

Experience:
0–2 years of relevant experience in Analytics, Technology, Data, or Digital roles
Exposure to AI tools (e.g., Copilot, ChatGPT) and/or data analytics tools is preferred 
Experience in user support, training, or process automation is a plus
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