Job Overview

Collaborates with internal and external stakeholders to determine opportunities, develops value proposition, positions the product or portfolio, and conducts targeted promotion to realize revenue goals.

Job Requirements

The Business Development Manager (BDM) is responsible for driving growth in Power & Energy applications by identifying market opportunities and translating them into actionable business strategies. This role bridges strategy and execution, working closely with Sales, Product Management, and Engineering teams to expand market share and build a strong pipeline in China. Key focus areas include energy storage systems, power conversion, power infrastructure, and related electrification applications.

Roles & Responsibilities

• Develop deep understanding of Power & Energy applications in China and globally, including energy storage systems, power conversion, power infrastructure, and related electrification segments

• Conduct market and application analysis to identify target customers, competitors, and priority opportunities

• Define and drive target account strategies, including key customers, programs, and design-in opportunities

• Translate market insights into actionable commercial plans and go-to-market strategies

• Work closely with Sales to drive pipeline creation, customer engagement, and opportunity conversion

• Develop sales enablement materials such as playbooks, value propositions, and competitive positioning tools

• Collaborate with Product Management and Engineering to identify product gaps and support roadmap development

• Track and manage opportunities in CRM, ensuring clear ownership and progression

• Support customer workshops, technical discussions, and engagement activities to improve win rates

• Provide regular updates on pipeline status, risks, and recommended actions

Qualifications

• • 5–10 years of experience in business development, product management, sales engineering, or related roles

  • Experience in power, energy, electrification, or industrial sectors preferred

  • Strong understanding of China market dynamics and customer landscape

  • Proven ability to work cross-functionally in a matrix organization

  • Strong analytical thinking and structured problem-solving skills

  • Excellent communication and stakeholder management capabilities

What your background should look like

Generally requires Bachelors degree in appropriate field with a minimum of 8 years of experience; Masters degree or higher or local equivalent may be preferred at this level

Competencies