Digital Marketing Manager – App Growth & Funnel Specialist (Remote)

Work From Home | Full-Time | AU Hours Preferred | App Marketing Experience Essential

We are seeking an experienced Digital Marketing Manager with strong expertise in end-to-end funnel strategy, app growth, paid acquisition, CRM automation, and conversion optimisation.

This role is ideal for a performance-driven marketer who understands how to build and scale customer journeys across the full funnel — from awareness and lead generation through to conversion, retention, and customer lifetime value.

The ideal candidate has hands-on experience managing app marketing campaigns, paid media, analytics, automation, and funnel optimisation in fast-paced environments.

About the Role

You will take ownership of the complete digital growth ecosystem, managing:

• 
  Paid acquisition campaigns
• 
  Landing pages & conversion funnels
• 
  CRM/email/SMS automation
• 
  App installs & activation campaigns
• 
  Analytics & reporting
• 
  Retargeting & customer retention
• 
  Creative testing & optimisation

You will work closely with leadership, developers, designers, and sales teams to drive scalable growth and improve customer acquisition performance.

Key Responsibilities

Funnel Strategy & Growth

• 
  Build and optimise full-funnel customer journeys
• 
  Improve conversion rates across landing pages, ads, onboarding, and retention flows
• 
  Develop acquisition-to-retention strategies that increase ROAS and customer LTV
• 
  Analyse funnel drop-offs and implement optimisation strategies

Paid Advertising

• 
  Manage Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube campaigns
• 
  Scale paid acquisition campaigns for app installs and lead generation
• 
  Conduct A/B testing across creatives, copy, and landing pages
• 
  Optimise CAC, CPA, CTR, CPM, and ROAS performance metrics

App Marketing

• 
  Drive app downloads, onboarding, engagement, and retention
• 
  Execute app install campaigns across multiple channels
• 
  Work alongside developers on attribution tracking and analytics setup
• 
  Improve activation and retention metrics

CRM & Automation

• 
  Build automated email and SMS sequences
• 
  Manage lifecycle campaigns and remarketing workflows
• 
  Segment customer databases for targeted campaigns
• 
  Experience with GoHighLevel, HubSpot, Klaviyo, ActiveCampaign, or similar CRMs preferred

Analytics & Reporting

• 
  Track campaign performance using GA4, Meta Business Manager, and attribution tools
• 
  Build dashboards and performance reports
• 
  Monitor funnel KPIs and provide growth recommendations
• 
  Use data to drive decision-making and marketing optimisation

Requirements

• 
  4+ years experience in Digital Marketing or Growth Marketing
• 
  Strong experience managing end-to-end funnels
• 
  Proven experience marketing apps or SaaS platforms
• 
  Hands-on experience with:
  • 
    Meta Ads
  • 
    Google Ads
  • 
    TikTok Ads
  • 
    GA4
  • 
    CRM automation platforms
  • 
    Funnel builders & landing pages
• 
  Strong understanding of:
  • 
    Conversion Rate Optimisation (CRO)
  • 
    Customer acquisition
  • 
    Retention marketing
  • 
    Attribution tracking
  • 
    A/B testing
• 
  Excellent communication skills
• 
  Ability to work independently in a remote environment
• 
  Experience working with Australian businesses highly preferred

Highly Regarded

• 
  Experience scaling mobile apps
• 
  Experience with GoHighLevel
• 
  Experience with Shopify or subscription-based businesses
• 
  Experience with AI marketing tools & automation
• 
  Copywriting and creative strategy experience
• 
  SEO & organic growth understanding

What's Offered

• 
  Stable full-time remote role
• 
  Long-term opportunity with growth potential
• 
  Work directly with leadership teams
• 
  AU-focused business environment
• 
  Competitive salary based on experience
• 
  Performance-driven culture with autonomy