Role expectations

• Execute the Cluster marketing strategy for DSOs & Special Markets, ensuring alignment with global and regional priorities.
• Convert strategic pillars (adoption, digitalization, scale) into measurable, customer‑centric programs.
• Integrate the DSO/Special Markets channel into GP, Ortho, iTero and Consumer journeys.
• Identify and capitalize on market trends, data insights, and competitive dynamics to refine go‑to‑market strategies and prioritize high‑impact opportunities.
• Track performance and optimize programs for efficiency, ROI, and scale.

• Support development and execution of co‑marketing frameworks, playbooks, and engagement models with key DSO partners.
• Co‑create education, activation, and communications that support doctor onboarding, digital workflow adoption, and patient engagement within DSOs.
• Build scalable toolkits, templates, and content programs that enable consistent, high‑quality local execution by partners.

• Create and deploy channel‑specific materials for general use across Italy & Iberia, plus personalized, account‑level materials (communications, operations, in‑practice information, education, training support).
• Engage with major accounts and collaborate with Business Development Managers (BDMs) to define needs/opportunities and deliver accounts specifically marketing and commercial plans.
• Support BDMs with plan implementation and sales strategies in key accounts to drive sales targets, optimize deliveries, and size market opportunities.
• Prepare and maintain up‑to‑date presentations; support communications protocols for new account set‑ups and ongoing account management.

• Coordinate competitive intelligence and benchmark industry best practices specific to Special Markets; synthesize insights to guide segmentation, targeting, and strategic development of the business unit.
• Partner with Commercial Excellence & Insights to drive measurement, learning agendas, and continuous improvement.

• Collaborate with Marketing Operations / Marketing Services and Commercial Excellence to deliver integrated engagement solutions—events, CRM campaigns, automated customer journeys, and data‑driven dashboards.
• Ensure programs are operationally scalable, compliant, and deliver measurable impact.

• Work closely with the Commercial DSO & Special Markets Team (EMEA and cluster) to ensure strategic alignment and consistent market execution.
• Collaborate with Consumer, Ortho, and GP marketing teams to incorporate business unit requirements and tailor campaigns for Special Markets.
• Interface with Sales, Professional Marketing, Clinical, Legal/Regulatory, and external agencies to plan and execute programs and new product introductions.
• Actively participate in customer‑facing meetings; support and co‑lead key account business plan preparation and governance.

• Represent Align at key industry events, summits, and thought leadership forums relevant to DSOs and Group Practices, amplifying channel visibility and partner engagement.

• Establish clear KPIs (e.g., adoption and utilization of the Align Digital Platform, Invisalign/iTero growth, partner engagement and enablement metrics, campaign ROI, pipeline influence, program reach/frequency).
• Run test‑and‑learn cycles; iterate based on data to improve channel effectiveness and account outcomes.

What we're looking for

• Bachelor’s degree required (Business, Marketing or related).
• 4-6 years of relevant experience in B2B or healthcare marketing (ideally dental, MedTech, or pharma) in multi‑channel commercial environments.
• Demonstrated success in partnership/account marketing, customer engagement, and digital transformation initiatives.
• Strong strategic and analytical skills; ability to translate business priorities into actionable marketing programs.
• Experience in customer‑facing meetings, business plan development, and presenting to external and internal stakeholders.
• Proven cross‑functional collaboration with Sales, Professional Marketing, Clinical, Legal/Regulatory, and external agencies.
• Excellent communication, stakeholder management, and influencing skills; effective in a matrix environment.
• Customer‑centric mindset with B2B fluency and a bias for measurable results.
• Fluent in Spanish, English
• The ideal candidate will be fluent in Italian

• Master’s degree or MBA preferred.
• Exposure to EMEA markets with an ability to tailor solutions by country/cluster.
• Experience with CRM, automated customer journeys, and performance dashboards.

• Strategic agility with execution excellence; thrives in fast‑paced, growth environments.
• Ability to influence without authority and lead cross‑functional teams.
• Data‑ and insight‑driven; value‑oriented approach to prioritization and resource allocation.
• High integrity, adaptability, and collaboration; committed to premium partner and patient experiences.
• Entrepreneurial mindset to support sales and account management efforts

• Office‑based in Madrid, 5 days per week.
• Travel as required across the cluster for partners, events, and key account engagements.