Digital marketing specialist is responsible for online marketing activities. Develop promotional content for a variety of digital channels, drive website traffic, generate leads, increase sales and build a strong online presence.

Common duties include:

• Analyzing customer preferences, business trends and competitor marketing strategies
• Developing online marketing campaigns and strategies to reach the target audience
• Designing visual campaign elements
• Writing copy for social media posts, online advertisements, marketing email, blog posts and websites
• Capturing and editing video for marketing campaigns
• Monitoring trends in social media and digital marketing
• Using data analytics to track progress and refine marketing materials
• Responding to and engaging with followers on social media
• Tracking metrics
• Develop and execute comprehensive digital marketing strategies across a range of channels, including email, social media, search, and display advertising
• Manage budgets and resources to ensure effective and efficient use of resources