We are a fast-growing company in the online gaming and sportsbook industry, delivering innovative digital experiences to players worldwide. Were looking for a results-driven Marketing Specialist with a strong background in sports betting or iGaming, capable of combining strategic thinking with hands-on execution.

Role Overview

As a Marketing Specialist, you will be responsible for planning, executing, and optimizing campaigns that drive user acquisition, retention, and brand engagement. Youll work closely with cross-functional teams to ensure marketing initiatives align with business objectives while staying ahead of market trends

Key Responsibilities

• Campaign Development & Execution
• Plan and execute multi-channel marketing campaigns (digital, social media, email, affiliate).
• Optimize campaigns for performance, cost efficiency, and ROI.
• Sportsbook / iGaming Focus
• Develop marketing strategies tailored to sports betting audiences.
• Monitor sports calendars, major events, and player behavior to create timely, relevant campaigns.
• Analytics & Performance Tracking
• Use data analytics tools to measure campaign performance, identify trends, and recommend improvements.
• Prepare regular reports with actionable insights for stakeholders.
• Content & Brand Collaboration
• Work closely with design and content teams to create compelling assets (banners, ads, landing pages).
• Ensure all marketing materials comply with industry regulations and brand guidelines.
• Market Research & Competitor Analysis
• Stay informed about iGaming/sportsbook market trends, competitors, and emerging opportunities.
• Support the team with fresh ideas to increase market share and user engagement

Qualifications

• Must-Have:
• 2+ years of experience in Marketing, preferably within iGaming, online betting, or sports-related businesses.
• Strong understanding of sportsbook products, player behavior, and betting markets.
• Proficiency with marketing analytics tools (Google Analytics, Meta Business Suite, etc.).
• Excellent communication skills in English (written and verbal).
• Ability to work on-site in Costa Rica (or hybrid if required).
• Nice to Have:
• Experience with CRM, SEO/SEM, and paid media campaigns.
• Familiarity with affiliate marketing or influencer partnerships in iGaming.
• Knowledge of regulatory compliance in gaming markets.
• Data analysis skills (Excel, Power BI, or similar).

Why Join Us?

• Be part of an innovative team shaping the future of online gaming.
• Competitive salary and benefits package.
• Opportunities to grow into senior marketing or product roles.
• A dynamic, collaborative environment that values new ideas.

Ready to level up your marketing career in iGaming?
Apply now and become a key player in our sportsbook marketing team!