Job description

• Responsible to build, plan and implement a comprehensive digital marketing strategy and roadmap.

• Lead Strategic planning and execution of marketing calendar for the company with annual / seasonal / monthly timelines.

• Plan and execute all digital marketing including SEO, SEM, email campaign, social media etc.

• Manage the marketing budget, measure effectiveness of campaigns, gain insights, track ROIs and assess against KPIs.

• Build improve our social media presence while managing the company s social media accounts.

• Design and manage online marketing content.

• 
  Work closely with Business teams to develop the Company's Marketing
  Events strategy and implementation. This will include onsite online
  conferences, CME programs and webinars.

• Work
  closely with Business teams to design marketing campaigns from concept
  to execution to drive lead generation and utilization targets.

• Optimize the different marketing channels and user funnels and drive conversions.

• Stay up to date with the latest technology trends and best practices in the space.

• Research competition, investigate benchmarks and provide suggestions for continuous improvement.

• Drive user growth: Demonstrate ability to scale transactions and products digitally.

Requirements for the role:

• 
  Education University degree (bachelor's, master's) in any discipline;
  An MBA degree is and prior experience with Health Tech / health care
  organization is preferred

• 4 + years of experience
  in Digital Marketing including experience in developing and implementing
  social marketing initiatives, designing executing marketing campaigns
  and meeting ambitious lead generation targets.

• Solid knowledge of online marketing tools including web-analytics tools and best practices

• 
  Hands-on approach with the ability to proactively collaborate with
  internal stakeholders and work in a fast-paced and high-growth work
  environment

• Critical thinker with creative problem-solving skills