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Local Marketing Manager - fluent/native French (m/f/d)

Storage24

DE Munich1 month ago
94 views25 saves0 applies

Job Type

full time

Description

We're looking for a Local Marketing Manager to take full ownership of marketing across our French parks. You'll be the person who makes sure every park is visible, competitive, and generates leads locally — from Google Business Profile to OOH signage to local PR. This is a role for someone who likes owning the full stack: strategy, execution, and reporting.
You'll work closely with the Head of Marketing and commercial teams, but you'll have real autonomy over how you drive results on the ground.
  • Brand & Local Presence — Own the local brand experience across all touchpoints: signage, OOH, in-park materials, and Google Business Profiles. Ensure everything is on-brand, accurate, and optimised
  • Campaigns & Promotions — Plan and execute local campaigns tied to discount periods, occupancy targets, and seasonal demand. Track leads, CAC, and ROI
  • New Park Launches — Lead go-to-market for new park openings: page setup, local ads, OOH, and pre-launch buzz to hit occupancy targets from day one
  • Content & Social — Manage a local content calendar: social posts, blog content, and community-relevant storytelling
  • Events & Partnerships — Build an event calendar and represent Storage24 at local events and B2B networking opportunities
  • Local PR — Drive PR opportunities, manage press relationships, and grow our share of voice in the French market
  • Performance & Reporting — Track and report on local KPIs (traffic, leads, CPL, funnel conversion) with clear insights and recommendations for senior stakeholders
  • Competitor Intelligence — Monitor local competitor activity, pricing, and positioning. Feed insights back to the wider marketing and commercial team
  • Strong written and spoken French; working English for cross-market collaboration
  • 3–5 years of experience in local, field, or regional marketing 
  • Strong hands-on experience with Google Business Profile management and local SEO
  • Comfortable running paid and organic campaigns across search, social, and offline channels
  • Experience with campaign performance tracking (GA4, HubSpot, or similar)
  • Ability to manage multiple parks/locations simultaneously and prioritise based on data
  • Self-starter mentality — you don't wait to be told what to do
    Nice to have:
  • Experience in self-storage, real estate, or facilities
  • Familiarity with multi-market or multi-country marketing setups
  • Background in B2B marketing or lead generation
  • Experience with OOH or local event marketing

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Skills

seohubspotlead generationstorytellinggo to market