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Director of Influencer Marketing

Mekanism

New York, New York, United States1 month ago
6 views3 saves0 applies

Job Type

full time

Description

Who We Are

Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York and Seattle, we serve as collaborative business partners to some of the world’s best brands, including Peloton, Alaska Airlines, Jose Cuervo, Ben & Jerry's, Amazon. Our creative approach to brand-building is best described as “The Soul & Science of Storytelling”: communicating a brand’s purpose with ideas informed by data and rooted in human truths.

We take great pride in making unconventional campaigns for brands in conventional categories. Our patented blend of storytelling takes a small army of Mekanistas to pull off. What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a strange, wonderful and talented person who enjoys coffee, Ping-Pong and impromptu rooftop jam and workout sessions.

The Role

The Senior Influencer strategist is a highly curious, collaborative thinker. This will be a key member of the social media team, focused on our influencer marketing efforts. Director Of Influencer Marketing possesses a deep understanding of influencers, agents, managers, deal structure, and social platforms. You must have a passion for discovering new ways to execute innovative brand campaigns.

This role is tasked with (and requires) strong technical, service, team and business management skills. You must be able to operate independently as well as collaboratively in teams.

Desired results of this position: ensure client satisfaction, fulfill client objectives, and smoothly execute creative campaigns on social media platforms.

Key Areas of Responsibility

Strategy

  • Develop and implement and run comprehensive influencer marketing programs
  • Collaborate with creative team to develop innovative influencer marketing campaigns
  • Must be able to develop influencer briefs and approaches
  • Ability to adapt tactics to an ever changing environment

Influencer Identification & Contracting

  • Identify digital influencers relevant to campaigns
    • Be able to identify, build out bios, provide overviews
    • Leverage data as well as do manual research
  • Establish key relationships with creators/influencers and management teams
  • Foster and retain relationships with strong network of influencers
  • Negotiate influencer terms and oversee contract negotiations
  • Development of all SOW’s for digital influencer programs
  • Act as client facing representative on digital influencer programs
  • Communicate progress and status to the client and internal agency teams
  • Track budgets and schedules to ensure deliverables are executed on time and on budget

Campaign Management

  • Oversee timely execution of campaigns
  • Manage feedback from clients & reviews
  • Keep influencers accountable, on track, and on brief
  • Be resourceful, able to pivot as needed based on campaign performance
  • Track campaign performance and deliver thoughtful insights and reports

Qualifications

  • Have a passion for problem solving, creativity and brands
  • Have at least 5-7 years of relevant social media/advertising/marketing experience, agency experience preferred
  • Be versed in platform specific capabilities and executions
  • Passion for the industry, competitive spirit, motivated to learn and grow
  • Strong organization and planning skills
  • Strong written and oral communication skills (copy edit skills a plus)
  • Ability to keep pace with our fast moving production pipeline
  • Calm and tactful under pressure, able to juggle many tasks at once
  • Collaborative and outgoing, with strong leadership skills

This job is found at InterviewStack.io

Skills

contract negotiationcampaign managementstorytelling

About Mekanism

Integrated creative campaign development by agency Mekanism.

media, advertisingWebsite