Email Marketing Manager

Job Location: Philadelphia, USA

You will be helping a client of our Media & Telecom practice. You will oversee end-to-end email marketing campaigns, act as the primary point of contact and manage stakeholder relationships.

Job Responsibilities:

• Oversee email marketing campaigns end-to-end, including planning & Prioritization of email marketing strategies, targeting, set-up, testing, execution, and optimization
• Serve as the main Point of Contact for all email marketing efforts
• Manage Stakeholder and Client Relationships, ensuring smooth communication and timely delivery of project milestones.
• Collaborate with and drive alignment across large cross-functional teams and agency partners to ensure strategic alignment and successful execution of campaigns.
• Oversee the technical execution of various email campaigns, including the template designs, unsubscribe management, etc.,
• Provide Hands-on Support in EST hours, ensuring collaboration across global teams using Oracle Eloqua for campaign automation and execution
• Use Data and Metrics to drive improvements in campaigns
• Stay current with best practices, strategies, and industry standards related to email.

Must-Have Skills:

• Bachelors degree in marketing, Communications, Business Administration, Math, Statistics, Economics, Finance, Data analytics, Engineering or any other related field
• 7+ years of professional non-internship marketing experience
• 2+ years of Email marketing agency experience, providing hands-on support for client-driven email marketing campaigns.
• Experience in Eloqua required, Salesforce and Microsoft Dynamics a plus
• Excellent understanding of email marketing concepts and metrics
• Skilled at cultivating relationships with internal and external partners and cross-functional teams
• Proven ability working in a fast-paced environment managing multiple collaborators and concurrent programs
• Excellent written and verbal communication skills
• High level of organizational and project management skills
• Experience using data and metrics to drive improvements
• Experience with Excel (data manipulation, macros, charts and pivot tables) and PowerPoint