Job Description:

Key Responsibilities 岗位职责

• Research & Trend Analysis: Conduct comprehensive market research, competitive analysis, user studies, and technology trend assessments focusing on AI, digital products, mobility, the automotive industry, and UX innovation.
  围绕 AI、数字产品、移动出行、汽车行业及用户体验创新，开展市场研究、竞品分析、用户研究和技术趋势研究。
• Strategic Opportunity Identification: Identify untapped market opportunities and translate research insights into actionable product strategies, value propositions, user scenarios, and feature priorities.
  识别潜在机会空间，并将研究洞察转化为产品策略、价值主张、使用场景和功能优先级。
• Product & Experience Definition: Define target user personas, user journeys, problem statements, product concepts, and business logic to establish a clear directional foundation for product experience.
  定义目标用户、用户旅程、问题陈述、产品概念和业务逻辑，为产品与体验方向提供清晰依据。
• AI Use-Case Planning: Design high-value, viable AI application scenarios. Collaborate closely with technical teams to evaluate user value, technical feasibility, implementation complexity, costs, and potential risks.
  规划具备落地价值的 AI 应用场景，并与技术团队共同评估用户价值、技术可行性、实现复杂度、成本和潜在风险。
• Product Documentation & Prototyping: Deliver comprehensive PRDs, user stories, functional specifications, success metrics, and acceptance criteria. Support the creation of prototypes, concept demos, and Proof of Concept (PoC) materials.
  输出 PRD、用户故事、功能说明、成功指标、验收标准，并支持原型、概念演示和 PoC 材料的产出。
• Cross-Functional Collaboration: Partner with Product, Design, R&D, Data, Business, PMO, and external stakeholders to drive product validation and support the end-to-end journey from concept to delivery.
  与产品、设计、研发、数据、业务、PMO 及外部合作伙伴协作，推动产品概念验证，并支持产品从概念走向交付。
• Stakeholder Communication: Prepare and deliver clear, compelling presentations, research summaries, product narratives, and decision-support documents for both internal and external stakeholders.
  为内部和外部利益相关方准备清晰的汇报材料、研究总结、产品叙事和决策支持文档。

Location:

Shanghai - Haisu Plaza

Brand:

Dentsu Mcgarrybowen China

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)