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Global Trade & Shopper Marketing Lead (m/f/d)

Miele

Gütersloh4 months ago
81 views23 saves2 applies

Job Type

full time

Description

Your Responsibilities   

  • In close collaboration with both marketing and sales functions, you develop and execute a global Trade & Shopper Marketing strategy aligned with brand and category priorities
  • With a strong focus on scalability and relevance, you design global frameworks and guidelines that ensure consistent execution across channels and markets
  • Based on shopper insights, performance data, and market trends, you steer campaign optimization and strengthen excellence at the point of sale
  • In partnership with key retail customers, you contribute your expertise to integrated marketing initiatives and long-term growth plans
  • As the global interface between headquarters and regional teams, you drive collaboration, best-practice sharing and continuous improvement

What We Are Looking For   

  • You bring a completed university degree in business administration, marketing or a related field
  • You contribute significant experience in Trade & Shopper Marketing within an international retail or consumer-focused environment
  • You demonstrate strong analytical skills that translate insights into clear and actionable strategies
  • You show an entrepreneurial mindset with strong ownership and a consistent focus on consumer and shopper needs
  • You communicate confidently in English and German, collaborate effectively across cultures, and show willingness to travel internationally

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Skills

scalabilitymarketing strategy

About Miele

Miele is a German manufacturer of premium domestic appliances and commercial equipment, renowned for quality, innovation, and durability. Headquartered in Gütersloh, Germany, Miele operates globally offering a wide range of household and professional appliances.

enterprise companyhome appliances, manufacturingprivateWebsite