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Job Overview:

Looking for a candidate who has a strong grasp of current marketing tools and strategies and should be able to lead integrated digital marketing campaigns from concept to execution. As a Social Media Manager, you love building online communities and finding new and exciting ways to keep the community engaged differently. The ideal candidate is someone who loves creating human-centric stories and giving the community a safe place to share their accomplishments and stories. In addition, you love memes and are quick to catch on to the latest trends, reels, and memes.

Job Responsibilities:

• Conceptualize and execute organic social media strategy to grow and engage their community
• Become the go-to brand for 50+ to come and share their experiences, create and learn something new every day
• Schedule social media posts for Instagram, Pinterest, Facebook, Twitter, and LinkedIn
• Maintain our online community by creating engaging campaigns
• Design on-brand assets for Instagram, including stories, ads, and feed posts with support from the content team
• Curate on-brand, best-in-class user-generated content, memes, pop-culture news, and happenings to share on all the social channels
• Report on performance and manage monthly dashboards to show stats, insights, and key results
• Be comfortable working with design and video teams to use our existing content across channels
• Plan content and marketing calendar and work with different cross-functional teams to promote special classes, special guests, etc.
• Work with talent and influencers and manage influencer-based campaigns

Eligibility Criteria:

2+ years in social media management

Mandatory Requirements:

• Comfortable with Instagram, Facebook, and Twitter and have managed these platforms before
• You love finding creative ways to engage with the community at all times
• You stay on top of all the news and buzzy things online
• You love seeing and sharing inspiring stories online and from within your community
• Excellent at using Canva and working within brand guidelines
• You have a strong eye for what's on-brand and fits an aesthetic
• You are not shy to be on video and love interacting with people
• You have an intuitive understanding of themes and topics that matter to the 50+audience
• You understand that a good marketer also looks at data and can track and report all key metrics

Qualities:

• Community Interaction
• Content Creation
• Story Telling
• Critical Thinking
• SEO
• Social Media Strategy Development
• Knack at keyword development
• Reporting and Analysis

What's for the Candidate:

Compensation as per industry standards or based on the experience and last CTC

Location: Mumbai

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