Marketing & Lead Generation Executive

Shape the future of marketing in a growing international recruitment business
Remote Cape Town | Market-related salary

About Our Client
Our client is a dynamic and fast-growing recruitment business with multiple specialist divisions across the UK and US. With a mission to connect top talent with leading employers, they are building strong, recognisable brands in competitive markets. This is a chance to join a business with global reach, ambitious growth plans, and a collaborative culture that rewards creativity and results.

The Role: Marketing & Lead Generation Executive
This is a hybrid role combining marketing creativity with lead generation strategy. You will be instrumental in building brand visibility, driving candidate attraction, and generating client leads. Initially a 50/50 split between marketing and lead generation, the position is designed to evolve into a broader marketing leadership role as the business expands. This is an exciting opportunity for someone eager to shape marketing strategy, grow into management, and make a tangible impact on the business.

Key Responsibilities

• Bring at least 2-3 years of relevant marketing experience, ideally within recruitment, professional services, or a fast-paced commercial environment

• Create engaging marketing collateral including brochures, presentations, and branded materials to support business development

• Manage and grow the company's LinkedIn and social media presence with tailored content for candidates and clients

• Plan and execute targeted outbound campaigns to generate client leads and attract candidates

• Develop messaging and digital content for multiple divisions and international markets (UK & US)

• Use email marketing, social media, and digital strategies to build candidate and client pipelines

• Track and report on campaign performance, providing insights and recommendations

• Work closely with recruitment teams to align marketing activity with hiring and client growth goals

• Over time, build and manage a marketing team, leading strategy and ensuring brand consistency across platforms

About You

• 2-3 years proven marketing experience, ideally in recruitment, professional services, or fast-paced commercial settings

• Strong creative skills with the ability to design and develop marketing materials (Canva, Adobe Suite, or similar tools)

• Hands-on experience managing social media channels, particularly LinkedIn

• Understanding of digital marketing and outbound campaigns for lead generation

• Excellent written and verbal communication skills

• Highly organised, able to manage multiple projects simultaneously

• Proactive, results-driven, and commercially minded

• Ambition to progress into a leadership role as the marketing function grows