Requirements:

• 1–3 years of experience in email marketing or lifecycle marketing.
• Hands-on experience with tools like HubSpot, Mailchimp, or similar platforms.
• Strong copywriting and communication skills.
• Understanding of segmentation, automation, and funnel-based marketing.
• Analytical mindset with ability to interpret campaign performance.
• Basic understanding of SaaS or B2B marketing funnels.
• Detail-oriented with strong execution discipline.

Responsibilities:

• Plan and execute email campaigns for leads, prospects, and customers.
• Build automated email workflows for lead nurturing and lifecycle journeys.
• Segment email lists based on user behavior, demographics, and engagement.
• Improve open rates, click-through rates, and conversion performance.
• Write and optimize email copy for different campaign types.
• Coordinate with design and content teams for email creatives.
• Monitor deliverability, performance metrics, and campaign effectiveness.
• Continuously test subject lines, content formats, and timing strategies.